Meta Descriptions Under 155 Characters Increase Click-Through Rates
The meta description is the brief preview that shows up underneath a link on search engines. This gives readers an idea of what’s coming if they click. Thus, a tempting meta description will increase clicks even though it does not influence your rank in the search results. Make your meta descriptions unique on each page. This will attract clicks depending on each searcher’s interests.
75% of SEO is Off-Page Only 25% is on-Page.
There are two key elements to improving your SEO: Attracting links and making your content relevant to the word people are searching for. These elements are known as off-page and on-page. It’s essential to first make your content relevant by including the words you are hoping to rank for in key areas of your page. This technique however only takes you so far. Secondly, you want to create content others want to link to. Search engines view these links as “votes”
Page titles are the most important on-page element after content
The biggest mistake most websites make is not having an effective page title. As the second most important on-page SEO element (after relevant content), it is essential to have a targeted page title. The page title is at the very top of your browser on the tab (screenshot is from the Chrome browser). It also is what shows up on Google when people search.
The top 5 results get 75% of the clicks
The top 5 results get 75% of the clicks As you build your gum wall, it’s not good enough to be one of many. You need to be one of the best. In the search engine world, the top 5 results get 75.7% of the clicks so focus your efforts on a few valuable words and build content around those terms. Don’t spread yourself too thin or you’ll find yourself the jack of all trades and master of none.