Social Media Brand Presence: Authenticity Matters
Brand communication is like any other form of personal engagement: establish trust, be honest, be authentic, and you will get quite far. Social Media is a great outlet to connect with your customers in a deep and genuine manner. Don’t waste it trying to “sell” your audience and, as a result, lose their trust. Rather, take time to listen to your biggest fans, learn what is important to them, and share great content that they’ll love.