Consultative Sales-Marketing

Collection by Ken Jondahl


To be more effective in sales the team needs to have a stable foundation to handle the ups and downs of the marketplace. Based on recent studies, the best of breed are improving upon 3 main areas to align sales and marketing and are achieving sales increases of 20% year over year. ■A common language ■ How customers buy their products and services ■A common sales method

Ken Jondahl
In our recent Customer Experience Series, Mashable dove deep into the mysterious alchemy of customer service. Those who own their own business will tell you: Getting (and keepin. Social Media Analytics, Social Media Services, Small Business Marketing, Internet Marketing, Online Business, Customer Experience, Customer Service, Website Services, Virtual Assistant

5 Tips for Creating and Maintaining Customer Loyalty

Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling. This is obviously true for onboarding new cust...

Roofing Leads Online Recommended Article - Sales Methods: Stop Selling and Focus on Relationships - To Increase Revenue Stop Selling - Forbes Consultative Selling, Selling Skills, Sales And Marketing, Business Marketing, Online Marketing, Minding My Own Business, Levels Of Understanding, Business Articles, Increase Sales

To Increase Revenue Stop Selling

Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone who [...]

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In B2B Sales - How to Stop Death by PowerPoint Using Story | Story Selling

"I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations. - Karen Dietz" Keep this article/outline handy because it works!! This review was written by Karen Dietz for her curated content on…

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Story Selling Helps Resonate with C Level Executive's | Story Selling

"If you've really done your homework then you should know to avoid jargon that the C-level executive may not know." "Consultants are always trying to "assist us in managing our third-party spend," whatever that means. It must be something important, because I get two or three calls a week to help me with this problem." "Maybe if they positioned it from my point of view and used language that I use they would get further in their call." Mike Parrot, VP,Costco Read the last sentence again and…

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Story Selling is About How Your Customers Buy - Not About How You Sell | Story Selling

"Although the value of your offering is overwhelming, customers resist. Why? More important, how will you get past this irrational wall of resistance, and make the sale?" "Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you. - Karen Dietz" I like the SlideShare piece that comes along with this, and the free downloadable guide. Master buildling…

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Make Your Story 22 Times More Memorable | Story Selling

A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner, as cited in an Insight Demand presentation.To help your content linger in the minds of readers—who are your potential prospects, remember the following six elements of a good story: 1 - Purpose2 - Setting3 - Complication4 - Villain5 - Turning Point6 - Resolution From a sales and marketing perspective, the one thing many of us get wrong, including…

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Jonathan Farrington — CEO, Editor, Author, Keynote Speaker, Customer Experience Evangelist, Sales Futurist

Jonathan Farrington is a keynote speaker, business coach, mentor, author, consultant, and sales strategist.

Aligning Sales Marketing is a 3 Legged Stool Consultative Selling, Selling Skills, Milking Stool, Sales And Marketing

Aligning Sales Marketing is a 3 Legged Stool

A milking stool used 3 legs for the best stability in uneven ground. Doesn't it make sense to want a stable sales and marketing framework to tackle the ups and…