How to use content marketing to generate B2B leads | Smart Insights
Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them?
4 belangrijke B2B-marketingtrends voor 2020 - Frankwatching
4 trends in B2B die je in 2020 kunnen helpen om meer waardevolle leads te verzamelen en meer omzet te genereren.
What is Net Promoter Score (NPS)? 2021 Guide & Definition
Everything you need to know to get started with NPS: what it is, why it's important for business growth, how to run the NPS survey and how to analyze the results.
Why B2B Needs Knowledge Bots instead of Chat Bots
The first Chat Bots were designed in the 1960’s. Artificial Intelligence had many false starts in the 1980’s but due to computing limitations it never made it into the mainstream. · According to one…
Dé online marketingtrends voor 2020 [+ terugblik] - Frankwatching
Wat zijn de belangrijkste online marketingtrends in 2020? En waar liggen de grootste kansen? Een uitgebreid & helder overzicht.
The new dot com bubble is here: it’s called online advertising
In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising?
Digitale disruptie: de mythe ontkracht.
Door digitale disruptie gaan bedrijven sneller failliet dan ooit. Dat hoor je overal.Is dat echt zo?Nee, het is bullshit.Dat bewijzen we in deze video.Digita...
How to extract maximum value from a zero-based design approach to customer journeys
Companies finding success in transforming their customer journeys are discovering that four practices are critical.
Five moves to make during a digital transformation
Surveyed executives confirm that digital transformations rarely achieve success. But in those that do lie the structural elements that may help organizations overcome the odds.
Abandoned Cart Email Offers: What We Learned from 1,000 Brands
Should you give a discount to ecommerce shoppers who abandon their carts? How much? And when? Learn what 1,000 brands are (and aren't) doing.