Sponsored Content

Collection by Kelli Clifford

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Kelli Clifford
These days, talking to a bot is commonplace: think Siri, or your chatty banking app. But you wouldn& talk to your toaster like you talk to a friend — unless your toaster had a great sense of humor. What Is Content Marketing, Behavioral Economics, Book Of Genesis, Instant Messenger, Levels Of Understanding, Game Theory, Adam And Eve, The Book, Inventions

In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story. So here is my attempt at answering those basic questions. Who needs to worry about content ...

[Report] Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise, by Rebecca Lieb by Altimeter Group Network on SlideShare via slideshare Marketing Articles, Content Marketing Strategy, Online Marketing, Social Media Marketing, Digital Marketing, Marketing Ideas, Organizing, Organization, Infographic

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

Unexpected Findings from the 2013 Gleanster Marketing Automation Benchmark Top List, Marketing Automation, Personal Finance, Campaign, Content, Technology, History, Tips, Cards

Unexpected Findings from the Q3 2013 Gleanster Marketing Automation Benchmark

Poynter - How news organizations can sell sponsored content without lowering their standards One Month, New Uses, Punctuation, Organizations, We The People, Mistakes, Trust, Infographic, Campaign

How news organizations can sell sponsored content without lowering their standards

Learn from mistakes made by The Atlantic in handling of Scientology campaign.

The 6 biggest hurdles slowing the pace of AI innovation Running Track, Boxing Training, Thought Catalog, Hurdles, Get Over It, Textured Background, How To Get, Digital, Sports

“Native, by its very definition, disguises the source. Anyone else who says otherwise is bullshitting."

Advertising Age - Advertising Agency & Marketing Industry News - Advertising Age. Native Advertising, Mobile Advertising, Marketing Digital, Content Marketing, Nick Offerman, College Humor, Influencer Marketing, Btob, Skinny

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

Leo Burnett and The Huffington Post's HuffPost Partner Studios are partnering to create content for Leo Burnett clients and share the work across AOL sites.

Harper’s Redesigns Its Web Site and Embraces Branded Content Beauty Shop, Ny Times, Evolution, Nice Dresses, Advertising, Content, Website, Shopping, Cute Dresses

Harper’s Redesigns Its Web Site and Embraces Branded Content

When I was 12 years old I was caught looking at porn under my desk in Spanish class–Apple porn, that is. Spanish Class, Nativity, Porn, Content, Ads, Spanish Classroom, The Nativity, Birth

Native Ads Aren’t Evil, You’re Just Doing Them Wrong

When I was 12 years old I was caught looking at porn under my desk in Spanish class–Apple porn, that is.

Ad Age - News Organizations Face Tricky Trade-Off With 'Sponsored Content' Ad Age, Trade Off, Organizations, Content, Ads, Marketing, Learning, Organizing Clutter, Organisation

News Organizations Face Tricky Trade-Off With 'Sponsored Content'

With profits shrinking, publishing is getting more creative to attract marketers' dollars. And all anyone seems to want are sponsored posts.

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