Culture of New Ideas cartoon | Marketoonist | Tom Fishburne
I was struck by this recent observation from Timothy Clark in his HBR article on cultivating "Intellectual Bravery": "Intellectual bravery is a willingness to disagree, dissent, or challenge the
We're Going Agile cartoon | Marketoonist | Tom Fishburne
Next month marks the 20th anniversary of the Agile Manifesto. Twenty years ago, 17 software engineers went skiing in Utah. After bonding over their shared frustrations on the state of software
Metrics Metrics Everywhere cartoon | Marketoonist | Tom Fishburne
I'm struck by an observation this week from Alison Hanrahan, Head of Marketing Performance at HSBC: "As marketers we have to be careful not to settle for campaign metrics … we have to push for
Reinventing the Marketing 4Ps cartoon | Marketoonist | Tom Fishburne
There's a constant tendency in the marketing community to throw out long-established marketing concepts in favor of something new.
Status Quo and Resistance to Change cartoon | Marketoonist | Tom Fishburne
If the only constant is change, a close second is the resistance to that change. Bill Taylor, co-founder of Fast Company magazine, once stumbled across an obscure article written by a Product Manager
Playing it Safe cartoon | Marketoonist | Tom Fishburne
Rob Schwartz, CEO of TBWA\Chiat\Day, recently said: "Every client conversation I've had these days is about who is going to be offended by this ad. There's a lot of discussion about risk mitigation.
Creating Personas cartoon | Marketoonist | Tom Fishburne
Marketers use personas as a tool to try to bring customers into the room — to help organizations be more customer-centric. They're intended to help with everything from innovation to experience design
Consumer Privacy cartoon | Marketoonist | Tom Fishburne
In 2010, Mark Zuckerberg famously said that privacy was no longer a "social norm." New research this month showed that 94% of consumers are uncomfortable with how their personal data is shared online.
Brand Purpose Marketing cartoon | Marketoonist | Tom Fishburne
"If being purposeful means doing ads to you, then you're probably doing it wrong." I was struck by this observation from the ever-insightful Tom Roach in his balanced essay exploring whether brand
How to do Strategic Planning cartoon | Marketoonist | Tom Fishburne
Traditional strategic planning is often neither "strategic" nor much of a "plan". It usually resembles a peace treaty more than clear marching orders for an organization. Strategic planning also tends
Back to Normal cartoon | Marketoonist | Tom Fishburne
Last year, Professor Scott Galloway described COVID-19 as "an accelerant" not a "change agent." As he later expanded: "The pandemic's most enduring impact will be as an accelerant. While it will
the NFT bandwagon | Marketoonist | Tom Fishburne
A couple months after NFTs caught the public imagination with the $69 million auction of a JPEG, it has been fascinating to see how brands have started to jump on the NFT bandwagon.
Design Thinking and the Theater of Innovation cartoon | Marketoonist | Tom Fishburne
The design thinking methodology, pioneered and evangelized by fabled design firm IDEO, has spread from products to services to just about anything in business.