"Christmas creep" cartoon | Marketoonist | Tom Fishburne
It's only a matter of time before holiday deals start lapping themselves. Last year, Target kicked off the Christmas shopping season with a holiday ad on October 7th, 79 days before Christmas and 3
crisis management | Marketoonist | Tom Fishburne
Crisis management may not be one of the 4 Ps, but it is every much a part of marketing. How a company deals with a crisis is a far greater litmus test for the brand than how it executes an advertising
"Safe is Risky" cartoon | Marketoonist | Tom Fishburne
Organizations can spot the risks of a new idea a mile away. But there's a curious blind spot when it comes to the risks of not taking those risks. The path of least resistance is to play it safe and
"Mobile App" cartoon | Marketoonist | Tom Fishburne
Marketers increasingly see mobile as an integral part of the marketing mix and have invested significantly in mobile apps. 92 of the world's top 100 brands have at least one app on Apple's app store.
"Marketing Data Pitfalls" cartoon | Marketoonist | Tom Fishburne
Marketers are increasingly driven by data. But as I touched on a couple weeks ago, we have to be careful with what data we choose to listen to.
"Technology Can't Save A Boring Marketing Idea" cartoon | Marketoonist | Tom Fishburne
Last week was the annual pilgrimage to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a marketing venue to influencers (this year, even McDonalds has a presence) and
"How We Consume Media" cartoon | Marketoonist | Tom Fishburne
Our media habits have changed irrevocably. But much of today's marketing is still biased toward how we consumed media in the past.
"Targeted Ads" cartoon | Marketoonist | Tom Fishburne
Marketers spend a lot of time and effort trying to infer consumer behavior through the signals they leave online and offline.
"Big Data Analytics" cartoon | Marketoonist | Tom Fishburne
Marketers have never had more data at their disposal. The opportunity to glean insights by crunching all of these new sources of data is pretty intoxicating. Yet having access to the data is only one
"Ad Retargeting" cartoon | Marketoonist | Tom Fishburne
Ad retargeting is on the rise — those ads that stalk you across the internet after you've even briefly visited a company's site. Google is even testing cross-platform ad retargeting, so a site that
"Growth Hackers" cartoon | Marketoonist | Tom Fishburne
There's a growing movement in Silicon Valley to replace "Marketers" with a new position called "Growth Hackers". Some are claiming that startups should eliminate their marketing teams altogether.
"Real-Time Marketing" cartoon | Marketoonist | Tom Fishburne
Superbowl is always a showcase of the state of marketing. This year's Superbowl was dominated by social media war rooms all trying to replicate last year's Oreo moment. During the Superbowl power
"Internet of Things" cartoon | Marketoonist | Tom Fishburne
Last week's news that Google would buy Nest triggered a lot of discussion on the future of marketing (this cartoon was inspired by a joking tweet from Valleywag's Sam Biddle). Nest makes smart home