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Inbound Marketing

Collection by JONES

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The facts are out there: inbound marketing generates more leads for less money, and fits the way people want to do business today.

JONES
Our Top 12 Free Inbound Marketing Templates & Checklists Lead Nurturing, Marketing Program, Inbound Marketing, Seo, Ebooks, Campaign, Templates, How To Plan, Stencils

Our Top 12 Free Inbound Marketing Templates & Checklists

Download a dozen templates, checklists, examples and ebooks to make SEO, lead nurturing, lead qualification and campaign planning more effective and more efficient for your B2B marketing program.

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020 A top 10 of tips on social media, contributed articles, creating great content, and using that content for integrated public relations and inbound marketing. Inbound Marketing, Public Relations, Articles, Advice, Social Media, Content, Reading, Tips, Reading Books

ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020

A top 10 of tips on social media, contributed articles, creating great content, and using that content for integrated public relations and inbound marketing.

Client Success: How JONES Helped West Maximize Thought Leadership For Marketing How to build a thought leadership program that earns media placement and generates leads. Leadership Programs, Inbound Marketing, Lead Generation, Campaign, Success

Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns

Client Success: How JONES Helped West Maximize Thought Leadership For Marketing How to build a thought leadership program that earns media placement and generates leads.

The Inbound Accelerator’s Top 10 of 2018 In case you missed any of our readers’ favorite posts from the last year, check out the 10 most popular in this digest of top articles about lead nurturing, social media, SEO and more. Marketing Automation, Inbound Marketing, Lead Nurturing, Consulting Companies, Social Media Impact, On Page Seo, Business Website, Lead Generation, Insight

Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?

The Inbound Accelerator’s Top 10 of 2018 In case you missed any of our readers’ favorite posts from the last year, check out the 10 most popular in this digest of top articles about lead nurturing, social media, SEO and more.

You must know the customer lifetime value, customer acquisition cost, marketing ROI, traffic-to-lead conversion rate and lead-to-customer conversion rate if you want to improve your marketing and prove the value of your efforts. Customer Lifetime Value, Inbound Marketing, Stock Market, Need To Know, Improve Yourself, Ideas, Thoughts

The Top 5 KPIs Inbound Marketers Should Be Tracking

You must know the customer lifetime value, customer acquisition cost, marketing ROI, traffic-to-lead conversion rate and lead-to-customer conversion rate if you want to improve your marketing and prove the value of your efforts.

6 Lead Generating Content Offers For Your Next Campaign Format ideas and examples that are perfect for top-of-the-funnel awareness offers and downloadable assets to kick off B2B lead nurturing in your next inbound marketing campaign. Inbound Marketing, Digital Marketing, Lead Nurturing, Real Life, Campaign, Content, Top, Ideas, Thoughts

Real Life Examples of Downloadable Offers For Inbound Marketing

6 Lead Generating Content Offers For Your Next Campaign Format ideas and examples that are perfect for top-of-the-funnel awareness offers and downloadable assets to kick off B2B lead nurturing in your next inbound marketing campaign.

Focus Healthcare IT Marketing On Helping Providers Help Their Patients Learn how content marketing helps both your healthcare IT company and your customers (healthcare providers), when the true focus is on the final beneficiary: patients. Inbound Marketing, Content Marketing, Health Care, Learning, Business, Studying, Teaching, Store, Business Illustration

Focus Healthcare IT Marketing On Helping Providers Help Their Patients

Focus Healthcare IT Marketing On Helping Providers Help Their Patients Learn how content marketing helps both your healthcare IT company and your customers (healthcare providers), when the true focus is on the final beneficiary: patients.

7 Marketing Projects To Complete In Don’t leave unused marketing budget on the table when you can instead initiate projects that will help prove the ROI of your current strategy and identify opportunities to target in the future. Marketing Budget, Inbound Marketing, When You Can, Budgeting, Target, Future, Projects, Log Projects, Future Tense

7 Inbound Marketing Projects To Do Before Year-End

7 Marketing Projects To Complete In Q4 Don’t leave unused marketing budget on the table when you can instead initiate projects that will help prove the ROI of your current strategy and identify opportunities to target in the future.

Rate Your Inbound Marketing Measurement & Analysis Practices Answer 5 quick questions to see where the opportunities exist for improving your marketing analysis in order to further improve your inbound marketing strategy. Inbound Marketing, Digital Marketing, Improve Yourself, This Or That Questions, Business, Store, Business Illustration

Rate Your Inbound Marketing Measurement & Analysis (quiz)

Rate Your Inbound Marketing Measurement & Analysis Practices Answer 5 quick questions to see where the opportunities exist for improving your marketing analysis in order to further improve your inbound marketing strategy.

Email For Inbound Marketing: Do This, Not That Our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy. Marketing Process, Inbound Marketing, Email Marketing, Digital Marketing, Marketing Strategies, Free Infographic, Data Visualization, Tips, Content

Email for Inbound Marketing: Do This, Not That (infographic)

Email For Inbound Marketing: Do This, Not That Our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy.

Using Conversion Rate Data to Plan Campaigns Can Plan, How To Plan, Inbound Marketing, Landing, Conversation, Campaign, Success, Posts, Future

Using Conversion Rate Data to Plan Campaigns

Build On Past Success: Use Conversion Rate Data To Plan Future Campaigns When you understand which of your inbound marketing assets—downloadable offers, landing pages, and blog posts—are most effective, you can plan future campaigns to capitalize on similar topics and formats.

What Inspires Visitors To Download Content? If you want to generate leads online and potentially convert visitors into customers, you have to create irresistible offers. What makes offers irresistible? They solve a problem, tell a story, and educate more than they sell. Inbound Marketing, Lead Generation, Facts, Content, Education, Create, How To Make, Inspiration, Biblical Inspiration

What Inspires Visitors to Download Content?

What Inspires Visitors To Download Content? If you want to generate leads online and potentially convert visitors into customers, you have to create irresistible offers. What makes offers irresistible? They solve a problem, tell a story, and educate more than they sell.

7 Reasons Content Creation Is Still A Marketing Must Statistics about audiences, visual vs. written, and business blogging that show why high-quality content is a key ingredient in breaking through the clutter of today’s online world, and how to make it work. Key Ingredient, Make It Work, Up And Running, Inbound Marketing, Blogging, How To Get, Facts, Letters, Content

7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing

7 Reasons Content Creation Is Still A Marketing Must Statistics about audiences, visual vs. written, and business blogging that show why high-quality content is a key ingredient in breaking through the clutter of today’s online world, and how to make it work.

Marketing Content Abstracts: A Complete Campaign Build your next public relations and inbound marketing campaign around a single idea or data point by starting from a simple abstract. Up And Running, Inbound Marketing, Public Relations, Campaign, Content, Abstract, Simple, Articles, Posts

Marketing Content Abstracts: A Complete Campaign

One Idea, One Abstract, Multiple Content Elements & A Complete Campaign Build your next public relations and inbound marketing campaign around a single idea or data point by starting from a simple abstract to create contributed articles, marketing papers and blog posts that reach all personas and stages of the sales funnel.

How To Choose A Survey Partner 5 questions to ask marketing and research agencies before hiring one to help create, execute and maximize customer or consumer surveys to fuel marketing content creation and campaigns. Questions To Ask, This Or That Questions, Consumer Survey, Inbound Marketing, Content, Create, Business, Store, Business Illustration

How To: Choosing A Survey Partner

How To Choose A Survey Partner 5 questions to ask marketing and research agencies before hiring one to help create, execute and maximize customer or consumer surveys to fuel marketing content creation and campaigns.

10 Ways To Use Marketing Surveys For Content Marketing Survey, Inbound Marketing, Press Release, Repurpose, Facts, Content, Videos, Blog, Blogging

10 Ways To Use Marketing Surveys For Content

10 Ways to Use Survey Data In Marketing Content From reports to blog posts and press releases to videos, repurpose your original research results in nearly a dozen different ways to maximize your return on the cost of conducting marketing surveys.