Our Top 12 Free Inbound Marketing Templates & Checklists
Download a dozen templates, checklists, examples and ebooks to make SEO, lead nurturing, lead qualification and campaign planning more effective and more efficient for your B2B marketing program.
ICYMI: The 2019 Inbound Marketing Advice Posts To Read In 2020
A top 10 of tips on social media, contributed articles, creating great content, and using that content for integrated public relations and inbound marketing.
Q&A: How JONES and West Use Contributed Articles In Marketing Campaigns
Client Success: How JONES Helped West Maximize Thought Leadership For Marketing How to build a thought leadership program that earns media placement and generates leads.
Did You Miss 2018’s Greatest Inbound Marketing Blog Hits?
The Inbound Accelerator’s Top 10 of 2018 In case you missed any of our readers’ favorite posts from the last year, check out the 10 most popular in this digest of top articles about lead nurturing, social media, SEO and more.
The Top 5 KPIs Inbound Marketers Should Be Tracking
You must know the customer lifetime value, customer acquisition cost, marketing ROI, traffic-to-lead conversion rate and lead-to-customer conversion rate if you want to improve your marketing and prove the value of your efforts.
Real Life Examples of Downloadable Offers For Inbound Marketing
6 Lead Generating Content Offers For Your Next Campaign Format ideas and examples that are perfect for top-of-the-funnel awareness offers and downloadable assets to kick off B2B lead nurturing in your next inbound marketing campaign.
Focus Healthcare IT Marketing On Helping Providers Help Their Patients
Focus Healthcare IT Marketing On Helping Providers Help Their Patients Learn how content marketing helps both your healthcare IT company and your customers (healthcare providers), when the true focus is on the final beneficiary: patients.
7 Inbound Marketing Projects To Do Before Year-End
7 Marketing Projects To Complete In Q4 Don’t leave unused marketing budget on the table when you can instead initiate projects that will help prove the ROI of your current strategy and identify opportunities to target in the future.
Rate Your Inbound Marketing Measurement & Analysis (quiz)
Rate Your Inbound Marketing Measurement & Analysis Practices Answer 5 quick questions to see where the opportunities exist for improving your marketing analysis in order to further improve your inbound marketing strategy.
Email for Inbound Marketing: Do This, Not That (infographic)
Email For Inbound Marketing: Do This, Not That Our top 10 tips for creating great marketing emails to supplement your inbound marketing strategy.
Using Conversion Rate Data to Plan Campaigns
Build On Past Success: Use Conversion Rate Data To Plan Future Campaigns When you understand which of your inbound marketing assets—downloadable offers, landing pages, and blog posts—are most effective, you can plan future campaigns to capitalize on similar topics and formats.
What Inspires Visitors to Download Content?
What Inspires Visitors To Download Content? If you want to generate leads online and potentially convert visitors into customers, you have to create irresistible offers. What makes offers irresistible? They solve a problem, tell a story, and educate more than they sell.
7 Encouraging Stats: Shared Content, Blogging & Inbound Marketing
7 Reasons Content Creation Is Still A Marketing Must Statistics about audiences, visual vs. written, and business blogging that show why high-quality content is a key ingredient in breaking through the clutter of today’s online world, and how to make it work.
Marketing Content Abstracts: A Complete Campaign
One Idea, One Abstract, Multiple Content Elements & A Complete Campaign Build your next public relations and inbound marketing campaign around a single idea or data point by starting from a simple abstract to create contributed articles, marketing papers and blog posts that reach all personas and stages of the sales funnel.
How To: Choosing A Survey Partner
How To Choose A Survey Partner 5 questions to ask marketing and research agencies before hiring one to help create, execute and maximize customer or consumer surveys to fuel marketing content creation and campaigns.
10 Ways To Use Marketing Surveys For Content
10 Ways to Use Survey Data In Marketing Content From reports to blog posts and press releases to videos, repurpose your original research results in nearly a dozen different ways to maximize your return on the cost of conducting marketing surveys.