How do we get better at making things people want? We strive to better discern the needs of our customers, so we reach for a number of tools. Surveys. User testing. ‘Jobs to be done’ interviews (an interview process I highly recommend). But in our... | Ninjas and Robots | Figuring out what’s next. CTO/CMO of Rockstar Coders. Makes the awesome writing software Draft. Previous: CEO of Highrise. Also founder of two YC companies. Engineer for President Obama’s re-election campaign.
Pixar's Andrew Stanton Shares His Equation for Making Your Audience Care About Your Story
In filmmaking, there are no hard and fast rules that artists have to abide by, but one axiom always proves to be infallible: story is everything. And even though each and every one of our lives is essentially one great, big story, learning how to tell one isn't as effortless as our lives seem to be. Here to give you some truly invaluable, practical advice on how to put together a narrative is Pixar writer/director Andrew Stanton (Toy Story, Finding Nemo, Wall-E), whose 2012 TED Talk not only…
Why do we love our favorite stories? Do they need a beginning, middle and end, and a character who changes by the conclusion? Masters of storytelling explore new answers to age-old questions of the craft.