How To Calculate Lifetime Value - The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
Macala Wright: How Brands Design Customer Experiences Of The Future
In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.
Taking Your Seat at the Strategy Table: Three Must-Have Leadership Skills User Experience Magazine
UXPA's User Experience magazine: covering the broad field of user experience.
Emotion IS The Experience: micromoments Infographic
Emotion drives everything for humans. See why we MUST sweat the small stuff in this original customer experience infographic.
Designing for Multi-touchpoint Experiences
Want to help your team and stakeholders develop a mindset for designing and delivering multi-touchpoint service experiences before getting caught up in constra…
Customer experience, service design and organisation design diagram
Meld Studios visual of how customer experience, service design and organisation design fit together. Shared under Creative Commons.
CX Journey Mapping Toolkit
On this page, you'll find all of the CX Journey Mapping tools, materials, and guides that we're developing -- everything you need to introduce your teams to this powerful approach for customer-cent...