How to Increase Your Social Media Click-Through Rates : Social Media Examiner
Tips for including calls to action, landing page links and cohesive messaging to increase your click-through rate from social media.
21 Digital Marketing Trends & Predictions
The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for
Use Visual Content to Engage Your Audience: 9 Tips and 25 Examples
Words aren't enough to keep customers and prospects engaged these days. Use CMI's Visual Content Marketing Look Book to inspire your next content project.
Boost Posts or Promoted Posts on Facebook: Which is Better? : Social Media Examiner
Find out the differences between the boost posts and promoted posts, and how to choose which is right for your marketing efforts.
The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online
Feel like you’re too wordy–or too brief? Find out the right length for posts to Twitter, Facebook, and more, for the best impact possible.
Best Frequency Strategies: How Often to Post on Social Media
Subway has this sandwich with Fritos on it [https://www.subway.com/Menu/product.aspx?CC=USA&LC=ENG&MenuTypeId=1&MenuId=35&ProductId=283] . I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience [https://buffer.com/library/the-case-for-reposting-content/]? Social media marketers…
25 Social Media ROI Tips From the Pros : Social Media Examiner
Take your pick of these pro tips to help you establish, track and capitalize on your social media ROI.
8 Powerful Takeaways from Eye Tracking Studies
When it comes to data, I’m convinced you can’t have enough. Crunching numbers, running tests, poring over metrics, analyzing trends — that's what help
6 Underused CTAs to Include in Your Email Marketing
Most email marketing forgets about these underused CTA types.
23 Brilliant Twitter Cover Photo Examples From Real Brands
Get inspired by these cool, cute, and funny Twitter cover photos from real brands, and get a free template to create your own.
Social Media Influence: 10 Theories to Know For Greater Persuasion
What are we really talking about when we’re talking about conversions [https://buffer.com/resources/how-to-improve-your-marketing-metrics-week-over-week/]? Persuasion, right? Influence. When we talk about conversions [https://buffer.com/library/social-media-metrics-improve/], we are—most of the time—discussing ways we can be more persuasive, more influential [https://buffer.com/resources/the-science-of-persuasion/]. We’re interested in meeting the needs of customers, fans, and followers and…
Pinterest Launches Paid Ads With Select Brands In Form Of Promoted Pins – TechCrunch
Last fall, Pinterest announced it would begin experimenting with advertisements on its service in the form of “Promoted Pins,” which would be featured placements from select retailers and other businesses. Today, the company says that it’s expanding on these earlier tests with the…
How to Plan Your Content Marketing Strategy Beyond the Blog
Content marketing has been leaving its mark on the web – and is showing no signs of slowing down.
17 Advanced Methods for Promoting Your New Piece of Content
This post will cover some of the more advanced techniques for promoting your content. The most successful content marketers use them, and they are reaping all of the rewards.