The "social iceberg": The data on 1:1 marketing may surprise you
Columnist Chris Kerns delves into data showing that while the tip of the social media iceberg involves a brand’s entire audience, the bulk of it is made up of one-on-one conversations with individuals.
The value of (online) influencers: An attempt to define an undefined digital species - thestrategyweb
They blog from the first row at catwalks. They share cool design gadgets on Instagram. They strike a pose with a selfie in front of 5-star hotels on Pinterest. And, they record „Let’s plays“ for Youtube while testing the latest computer games. The one thing they have in common? They are online influencers. A digital […]
Why Don’t Customers Use Social Media for Customer Service?
Facebook and Twitter may be creating new features to enable social customer service, but it seems most of us don’t like using social media to get support. eMarketer have done a decent job of collating some of the latest insights [&hellip.
Assessing the State of B2B Digital Marketing - Marketing Charts
Digital marketing is taking on more importance at B2B organizations, although offline marketing channels continue to occupy the largest share of budgets, according to new reports from Regalix [download page] and DemandWave [download page]. The studies find that revenue and sales increases are the top marketing objectives for B2B companies, with quality and quantity of… Read More »
16 Video Marketing Statistics to Inform Your 2020 Strategy [Infographic]
Discover these concise, compelling video marketing statistics, and how they can inform your strategy this year.
[Tribune] La digitalisation des marques de luxe
A l'image de leur marque, les applications des maisons de luxe doivent être irréprochables. La bonne nouvelle, c'est qu'elles peuvent bénéficier des bonnes [...]
Blogging Trends: How to Leverage
Get the highlights of what 1,000 bloggers told Orbit Media and tips to make your blog a powerful content marketing tactic. – Content Marketing Institute
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
How Are B2B Marketers Using Video? - Marketing Charts
Boosting brand awareness and engagement ranks as the top application of video in B2B online marketing programs, according to the latest annual B2B video content marketing study [download page] from the Web Video Marketing Council (WVMC), Flimp Media and ReelSEO. While limited budgets are the leading production challenge, 41% of respondents said their video marketing… Read More »