"Ad Viewability" cartoon | Marketoonist | Tom Fishburne
This is one of of those rare cartoons where I didn't have to exaggerate anything to make a situation sound ridiculous. The digital ad world has been is a state of disarray since Google shared the
Customer-Centric | Marketoonist | Tom Fishburne
"There is a lot of talk about creating customer-centric organizations but not nearly enough action," a recent Forrester report said.
Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refi
Digital Marketing News: Rewarded Ads, Google’s Podcast Push, SEO’s B2B Power, & YouTube’s Ratio Refinements
The Pinterest Craze: Marketers, It's Time to Start Pinning
Hey, all you marketers out there: Ignoring Pinterest is no longer an option. But before you can add Pinterest to your marketing mix, there are a few thin...
The Personalization Gap cartoon | Marketoonist | Tom Fishburne
We're in a marketing catch-22. Consumers increasingly demand hyper-personalized experiences but are increasingly reluctant to hand over the data needed to make those experiences personalized.
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Watching the Numbers cartoon | Marketoonist | Tom Fishburne
Marketers can track business performance more closely than ever before. Reports that used to take weeks or months are now available practically in real-time. All of this can make marketers savvier.