Is programmatic to blame for falling ad viewability? - Netimperative
A new report has put doubt on the benefits of programmatic ad buying, showing that UK ad viewability has fallen below 50%, behind other key EU countries. The report, from Meetrics, suggests that a rise in automated buying processes results in less display ads being seen by web users. The level of online ad viewability ... [Read more...]
How to Transform into a Modern Marketing Department
Although technology is a means to an end in digital transformation, front and center are organizational and functional issues that marketing teams must tackle so transformative vision can thrive.
Programmatic: The Top Infographics - DigitalAdBlog
Programmatic infographics will help you visualize the digital advertising ecosystem. Here are the best ones to help you understand the automation of digital advertising. 1. The Life of an Ad Programmatic ad impressions are born and live in around .36 of a second. From the moment a page loads, a real time action occurs and […]
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Almost Half of US Programmatic Display Ad Spend Expected to be Allocated to Video This Year - Marketing Charts
Almost Half Of Us Programmatic Display Ad Spend Expected To Be Allocated To Video This Year
Why you should embrace a full-funnel strategy for programmatic display
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here's why.
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Our specialized growth-driven Digital Marketing Services Company we include SEO, PPC, Social Media, Lead Generation, Performance Marketing, Native Ads, E-commerce Personalization, Programmatic Ads, Digital Marketing Turnaround Audits and many more that can be provided to you as a single service, or an integrated digital marketing strategy. As a Creating Advertising agency , we also offer web design & development, consulting, and analytics solutions to track your ROI and other relevant…
What is Programmatic Marketing, Buying and Advertising? | State of Digital
What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.