Why B2B Marketers Are Busting the Company Budget
Nearly half of B2Bs will increase their marketing budgets in 2013. Check out this infographic that shows where resources are being allocated.
The Contentious State of B2B Content Marketing [Infographic]
Our friends over at MarketingProfs and the Content Marketing Institute recently released The State of B2B Content Marketing in North America. It’s a fascinating report revealing insights into how B2B marketers are using content marketing techniques and the biggest challenges they face. The results reveal that B2B marketers are spending more, using more tactics, and […]
B2B Lead Generation
There are various methods available for leads or sales generation and but our sales lead generation really helps to bring in a new consumer pool and
How to become a B2B marketing Casanova: An infographic
Here's an infographic and B2B marketing tips to help you convert leads with your content according to where they are in their buying journey.
Marketing Automation Must-Haves for B2B Marketers: An infographic
Here is an infographic outlining what B2B marketers should consider when choosing a marketing automation platform for their business.
sebastian rehaag (@sebastianrehaag)
In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they analyzed ROI and the overall effectiveness of marketing programs. What follows are some key findings from that survey.