Optimized Lead Management Process Impacts the Sales Funnel
An optimized lead management process will significantly impact the sales funnel by increasing the conversion of qualified leads to qualified opportunities.
The Basics of Lead Nurturing #infographic | Salesforce Pardot
Most of the leads you are sending your sales team aren?t going to buy. That might sound a little harsh, so before you prepare to defend your marketing campaigns and lead qualifying process, let me clarify: this is due to no fault of your own. According to Gleanster, 50% of leads are qualified but not...
4 Must-Have Nurturing Campaigns for B2B Marketers | Salesforce Pardot
With recent studies showing that 50% of leads are qualified but not yet ready to buy, the question is no longer “should you invest in lead nurturing,” but rather, “can you afford not to?” But while automated lead nurturing is unquestionably one of the most sought-after capabilities of marketing automation solutions, it can also be...
A Beginner’s Guide to Setting Up A Lead Nurturing Campaign
If your company wants to do a better job of helping your leads travel through your sales funnel, it should consider making use of lead nurturing using
5 Ways To Use Technology & Tactics For B2B Lead Generation
To say that technology has changed lead generation would be a massive understatement. Technology has revolutionised B2B lead generation –…
Creating a Content Marketing Lead Nurturing Process - #infographic
In this infographic you'll learn the basics of setting up a lead nurturing process for your content marketing.
Lead Nurturing Benefits for Sales - Sugar Market
The lead nurturing benefits for sales can be astronomical. It builds trust between reps and leads with content and contact at all stages of the sales cycle.