So You Want To Write A Digital Strategy? — Smashing Magazine
“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?
"Ultimately, brands need to have a role in society. The best way to have a role in society is to understand how people are talking about things in real time." – Jean-Philippe Maheu @jpmaheu #socialquotes
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Your digital strategy is so 19th century
This week's Searchlight, from the Fusion Symposium, looks at why your digital strategy is doomed. Plus, Apple calls shotgun, Target's CIO in the crosshairs and more.
...digital strategy is the process of specifying an organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits of digital initiatives to the organization. - Eric Brotto