3 Ways You Could be Unknowingly Wasting Ad Budget
A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best marketers can fall into traps, wasting budget without realizing. See three ways you might be throwing away your PPC spend and how to turn things around with quick fixes.
Kate Howe: the transformation of Volkswagen shows us how to make the agency elephants dance
Looking back at January — a miserable month for some, but that time of the year when most of us are seeking a resurgence and a general sense of rebuilding.
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