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International Marketing Reading List

Collection by GSM Library Services

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GSM Library Services
Professor Philip Kotler talks about marketing strategy and describes his "mantra of marketing" at the London Business Forum in Marketing Tools, Internet Marketing, Digital Marketing, Marketing Strategies, Blue Ocean Strategy, Stress Busters, Advertising Services, Keep Fit, Customer Experience

Philip Kotler: Marketing Strategy

Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world an...

Business and Marketing Plan At this site is a terrific Advertising idea! Have a look at this Advertising and marketing idea! Need an advertising and marketing suggestion? This is great advertising and marketing info, strategies and items. Street Marketing, Marketing Relacional, Marketing Tactics, Marketing Communications, Marketing Consultant, Business Marketing, Affiliate Marketing, Internet Marketing, Online Marketing

International Institute of Marketing Professionals - IIMP - Marketing Designation, Certification

(IIMP®) develops marketing standards and offers CMMP Marketing Designation and Marketing Certification

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters. Digital Marketing Strategy, Reading Lists, Insight, Advice, Website, Playlists, Tips

Digital marketing strategy advice - Smart Insights Digital Marketing

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.

Chartered Institute of Marketing (website) The Marketing, Reading Lists, Train, Website, Playlists, Strollers

Marketing Qualifications, Training and Membership | CIM

The world's largest community of marketers that support, represent and develop marketers, teams, leaders and the marketing profession as a whole.

In today’s social orientated marketing landscape most business have taken the leap of faith into social marketing. If you are one of these business you know how time consuming and resource intensive social marketing can be. Mobile Marketing, Email Marketing, Content Marketing, Social Media Marketing, Digital Marketing, Marketing Dashboard, Affiliate Marketing, Marketing Ideas, Marketing Channel

Digital Marketing Blog - Econsultancy

The latest global digital marketing and ecommerce insights you need to know, from Econsultancy's award-winning analysts and experts.

Journal of Services Marketing- available via Emerald Management. Customer Behaviour, Self Monitoring, Emerald, Management, Journal, Marketing, Reading, Cover, Consumer Behaviour

Journal of Services Marketing

Journal of Services Marketing- available via Emerald Management.

Journal of International Marketing- available via EBSCO Business Source Complete. Business Professional, Reading Lists, Insight, Journal, Marketing, American, Colour, Color, Playlists

Academic Journals | American Marketing Association

AMA Academic Journals publish the latest peer-reviewed research aimed at advancing our industry and equipping business professionals with crucial insights.

Journal of Consumer Marketing- available via Emerald Management. Customer Behaviour, Behavior, Consumer Marketing, Reading Lists, Emerald, Management, Abs, Journal, Digital

Journal of Consumer Marketing

Journal of Consumer Marketing- available via Emerald Management.

Yolanda Y. Chan and E. "Conceptualising electronic word of mouth activity: An input-process-output perspective. Word Of Mouth, Reading Lists, Perspective, Emerald, Management, Journal, Activities, Marketing, How To Plan

Marketing Intelligence & Planning

Marketing Intelligence & Planning (journal)- Available via Emerald Management.

Book Excerpt written by Tony Meenaghan and David Shipley explains the media effect in marketing sponsorship Social Marketing Campaigns, Consumer Marketing, Social Contract, Customer Behaviour, Public Service, Target Audience, Decision Making, Reading Lists

European Journal of Marketing

European Journal of Marketing- available via Emerald Management.

Journal of Global Marketing- access available via EBSCO Business Source Complete. Reading Lists, Journal, Marketing, Business, Playlists, Store, Business Illustration

List of issues Journal of Global Marketing

Browse the list of issues and latest articles from Journal of Global Marketing