Programmatic Advertising Is Driving Rapid Growth in Mobile Video
As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.
Mobile Search Ad Performance Plays Catch-Up
The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.
Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile
Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).
How consumer packaged goods shoppers make decisions - Think with Google
Grow your business. How are today's shoppers deciding what to purchase? To find out, we talked to more than 1,800 consumer packaged goods shoppers.
How Does Generation X Feel About Encountering Ads on Digital Devices?
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
The evolving always-shopping consumer experience - Think with Google
Digital Marketing from Google. The internet has revolutionized the shopping experience, with nearly 25% of shopping occasions involving smartphones.
The typical commuter now spends the entire train ride on a phone, swiping and watching, watching and swiping. Watching the polished perfect lives, cute outfits and most of all, incredible…
US Adults Are Spending More Time on Mobile Than They Do Watching TV
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.
Breaking Down Mobile Video Ad Spending
This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.
Samsung Offers ‘Tonight’ Audience Different View of Jimmy Fallon
Monday night’s broadcast of the “Tonight Show” is shot with the Samsung Galaxy S10+ smartphone, part of an ad pact with NBCUniversal
Apple took out a CES ad to troll its competitors over privacy
Historically, Apple hasn't had an official presence at CES. It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging. This is why the giant ad banner I saw when I…
It was only a matter of time before consumers said no to pricier iPhones - The Boston Globe
Apple’s admission that sales of its iPhones would fall $5 billion short of expectations was a stunner. But it wasn’t exactly a surprise.
Google’s CEO had to remind Congress that Google doesn’t make iPhones
During a House Judiciary Committee hearing, Rep. Steve King (R-IA) asked Google CEO Sundar Pichai to explain a notification on his granddaughter’s iPhone — drawing a bemused response from Pichai.