Mobile Marketing

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Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer Trends, Forecasts & Statistics Marketing Data, Mobile Marketing, Digital Marketing, Display Ads, First Video, Mobile Video, Music Tv, Direct Sales, Competitor Analysis

Programmatic Advertising Is Driving Rapid Growth in Mobile Video

As more people watch video content on their mobile devices, the nature of mobile video monetization is changing. This is particularly the case for programmatic advertising, which we define as an automated, technology-driven method of buying, selling or fulfilling digital display ad placements. Overall, mobile video ads sold programmatically generated $19.93 billion in revenues in 2019 in the US and will generate $24.87 billion in 2020.

Mobile Search Ad Performance Plays Catch-Up - eMarketer Trends, Forecasts & Statistics Search Ads, Marketing Channel, Boost Mobile, Health App, Digital Strategy, Mobile Video, Mobile Marketing, Smartphone, Statistics

Mobile Search Ad Performance Plays Catch-Up

The rise of smartphones has transformed search behavior, with almost two-thirds of the US population expected to search on smartphones this year—a phenomenon that has changed how search results look and allowed users to start searching with their voice or an image.

US Adults Are Spending More Time on Mobile Than They Do Watching TV - eMarketer Trends, Forecasts & Statistics Mobile Video, Mobile App, Screen Time Control, Social Networks, Social Media, Consumer Behaviour, App Support, Mobile Marketing, Marketing News

Mobile Year in Review: The Launch of 5G Is the Biggest Story in a Busy Year for Mobile

Mobile dethroned TV in 2019 as the channel where US adults spent the most time. While it may be a symbolic threshold for now, it’s still notable that the average US adult spent 3 hours, 43 minutes (3:43) on their mobile devices in 2019, compared with the average 3:35 spent watching TV. As recently as 2016, US adults watched nearly an hour more of TV than they spent on their smartphones and tablets (4:05 vs. 3:08).

More than of CPG shoppers searched multiple times throughout their Consumer packaged goods shoppers tend to search over and over to uncover more information and dive deeper into the category before making their purchase decisions. Mobile Marketing, Marketing News, Digital Marketing, Think With Google, How To Find Out, How To Make, Growing Your Business, Insight, Packaging

How consumer packaged goods shoppers make decisions - Think with Google

Grow your business. How are today's shoppers deciding what to purchase? To find out, we talked to more than 1,800 consumer packaged goods shoppers.

How Does Generation X Feel About Encountering Ads on Digital Devices? Communication Is Key, Research Companies, Video On Demand, Mobile Marketing, Listening To Music, Digital Media, New Technology, Statistics, Things To Come

How Does Generation X Feel About Encountering Ads on Digital Devices?

Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.

The internet has revolutionized the shopping experience, with nearly one quarter of shopping occasions involving smartphones. Mobile Marketing, Digital Marketing, Marketing News, Think With Google, Smartphone, Internet, Shopping

The evolving always-shopping consumer experience - Think with Google

Digital Marketing from Google. The internet has revolutionized the shopping experience, with nearly 25% of shopping occasions involving smartphones.

The typical commuter now spends the entire train ride on a phone, swiping and watching, watching and swiping. Watching the polished… Fyre Festival, Latin Phrases, Fast Internet, Learning To Trust, Trust The Process, Mobile Marketing, Train Rides, Figure It Out, Trust Yourself

The collision

The typical commuter now spends the entire train ride on a phone, swiping and watching, watching and swiping. Watching the polished perfect lives, cute outfits and most of all, incredible…

For the first time, U. adults this year will spend more time using their mobile devices than they’ll spend watching TV, according to eMarketer Inc. About 70 percent of that time will be spent on smartphones. Nexus 9, Mobile Marketing, Washington, Letters, App, Technology, Phone, Tech, Telephone

Americans now spend more time on devices than watching TV

For the first time, U.S. adults this year will spend more time using their mobile devices than they’ll spend watching TV, eMarketer says.

US Adults Are Spending More Time on Mobile Than They Do Watching TV - eMarketer Trends, Forecasts & Statistics Mobile Video, Mobile App, Screen Time Control, Social Networks, Social Media, Consumer Behaviour, App Support, Mobile Marketing, Marketing News

US Adults Are Spending More Time on Mobile Than They Do Watching TV

For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.

Breaking Down Mobile Video Ad Spending - eMarketer Trends, Forecasts & Statistics Display Advertising, Video Advertising, Marketing Data, Mobile Marketing, Mobile Connect, Search Ads, Could Play, Free Ads, Mobile Video

Breaking Down Mobile Video Ad Spending

This year, US advertisers will spend two-thirds of their digital budgets on mobile placements. Mobile ad spending has taken the majority of digital spending every year since 2015, and both search and display spending skew heavily mobile. But, even though it falls under the display umbrella, video is the only digital ad format where more ad dollars are still spent outside mobile channels.

Robocalls, those computer-generated shysters, are making some people stop answering the phone altogether. The rest of us trust unknown calls about as much as truck stop sushi. Because The Internet, Mobile Security, Speed Test, Phone Companies, Simple App, Caller Id, Phone Service, How To Be Outgoing, Revenge

How to stop robocall spammers and exact revenge

The Washington Post tested six apps and services to find the best way to fight back against bots, telemarketers and fraud.

"Monday night’s broadcast of NBC’s “Tonight Show” will feature no opening monologue and no traditional sit-downs with guests. Instead, Fallon will open the program by telling viewers that the entire episode has been shot with the Samsung Galaxy smartp Saturday Night Live, Monday Night, Steve Higgins, Jimmy Fallon Tonight Show, The Larry Sanders Show, Garry Shandling, Kyle Mooney, The Rundown, Seth Meyers

Samsung Offers ‘Tonight’ Audience Different View of Jimmy Fallon

Monday night’s broadcast of the “Tonight Show” is shot with the Samsung Galaxy S10+ smartphone, part of an ad pact with NBCUniversal

Ahead of CES, Apple touts ‘what happens on your iPhone, stays on your iPhone’ with privacy billboard in Las Vegas Apple Tv, Apple Watch, Las Vegas, General Electric, Hypocrite, Tim Cook, Data Collection, Smart Home, Mecca

Apple took out a CES ad to troll its competitors over privacy

Historically, Apple hasn't had an official presence at CES. It's not surprising given the company's success at hosting and hyping its own product launch events -- long before the iPod and iPhone brought Apple to the top of the technology mountain, Steve Jobs keynotes were can't miss events. The company is also very deliberate about its marketing campaigns; when I see Apple billboard ads, they focus on new product close-ups with minimal messaging. This is why the giant ad banner I saw when I…

It was only a matter of time before consumers said no to pricier iPhones - The Boston Globe Apple Stock, Mobile Marketing, It Cast, Google News, Iphone, Sayings, Confidence, Chinese, Cook

It was only a matter of time before consumers said no to pricier iPhones - The Boston Globe

Apple’s admission that sales of its iPhones would fall $5 billion short of expectations was a stunner. But it wasn’t exactly a surprise.

 Steve King of Iowa is such a white nationalist that even when he’s trying to argue that he’s not as racist and divisive as he’s made himself out to be, he just can’t stop stepping in all the mayonnaise. Joni Ernst, City Journal, United States Congress, Steve King, Public Television, Sioux City, Jack Nicholson, 5 W

Google’s CEO had to remind Congress that Google doesn’t make iPhones

During a House Judiciary Committee hearing, Rep. Steve King (R-IA) asked Google CEO Sundar Pichai to explain a notification on his granddaughter’s iPhone — drawing a bemused response from Pichai.