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The Math Behind SaaS Startup Customer Lifetime Value – TechCrunch
One of the most critical metrics for software companies -- but also one of the most difficult to measure -- is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven't been around very long and, consequently, haven't seen a large number of customers through their lifespans with the product.
Enterprise SaaS Marketplace AppDirect Raises $140M Series E Round Led By J.P. Morgan – TechCrunch
AppDirect makes it easier for enterprises to buy cloud services from the likes of Box, Google, Symantec and others (and serves as a kind of referral service for these businesses). The company today announced that it has raised a $140 million funding round led by J.P. Morgan. All of the company’s existing institutional investors, including Foundry Group, iNovia Capital, Mithril Capital Management and Stingray Digital, also participated in this round.
What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex -- and fascinating -- question in a recent TechCrunch post, The SaaS Adventure. To recap: We’ve observed seven key phases in most SaaS companies’ go-to-market success. We dubbed this journey the “SaaS Adventure,” which is broadly how we view the job of a VC: to serve as a more experienced travel guide to SaaS companies in their climb to the billion-dollar summit and…
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