What's Behind Facebook's Digital Currency And Why Spotify Is Interested
As real-world utility begins to surface with potential use cases for digital currency, the ways we understand and assign value to evolving paradigms raises many questions – particularly those of trust and security.
The ins and outs of psychology in digital marketing
Generally, ad campaigns are focused on a mixture of making ads stand out, making ads enjoyable to the target demographic, and improving customers' online experience and making it more enjoyable. The last point, making a user's experience more enjoyable. With over five trillion ads shown online every year, any advertisement that fails in any of the above will be an annoyance. So, how is psychology a factor in making the best ads the best?
5 Creative Facebook Live Ideas for Your Event
Live video tells rich, intimate stories, making event-goers feel like they’re part of the action — which is why Facebook Live has become a standout format.
London & Cornwall Marketing – Making brands famous so you can sell more
Home page for London's unique creative media advertising, marketing and pr agency. Get TV, Radio & publications marketing plus digital presence and marketing - SEO, Social media + PPC, Email, Video, Mobile App & Google Adwords
How mobile will reshape the future of shopping
Mobile devices play an increasingly important role in the retail shopping experience. We already use our smartphones and tablets at practically every step along the way in the shopping ...
The Mobile Gap: The Disconnect Between Mobile Behavior And Ad Spending
Columnist James Green believes mobile ad spending needs to catch up with the rise of mobile innovations and consumers' mobile behavior.
5 Unusually Brilliant Ways to Beat Your Competition With Technology
There are countless ways to use technology that will set up your business for ridiculous success. Here are 5 strategies to rise above your competitors.