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Content Marketing

Collection by GinzaMetrics

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Resources and information to help you and your brand get found online with strategic inbound efforts and effective content marketing.

GinzaMetrics
The truth about your SEO and content marketing data. What you should know to make the best marketing decisions. Marketing Data, Content Marketing, Seo, Search, How To Make, Searching, Inbound Marketing

The Truth About SEO Data

The truth about your SEO and content marketing data. What you should know to make the best marketing decisions.

Using Effective Content for Onboarding + Support: Steps to Success Steps To Success, Content Marketing Strategy, Seo, Articles

Using Effective Content for Onboarding + Support: Steps to Success

How to use a company's full breadth of resources to create more effective content -- and attract (and retain) more customers.

Using Effective Content for Onboarding + Support: Steps to Success Steps To Success, Content Marketing Strategy, Seo, Articles

Using Effective Content for Onboarding + Support: Steps to Success

How to use a company's full breadth of resources to create more effective content -- and attract (and retain) more customers.

Attribution model challenges for marketers Content Marketing, Effort, Insight, Challenges, Model, Scale Model, Inbound Marketing, Models

Attribution models for marketing: An overview

Struggling to design attribution models for marketing that give you meaningful insights into the customer journey? Check out our overview for a quick guide.

Closing the gap between audience needs and content Content Marketing, Closer, Effort, Gap, Inbound Marketing

Closing the Gap Between Audience Needs and Content | DemandSphere

This year the Content Marketing Institute reported that 69 percent of marketers surveyed say they focus on creating content for their audiences versus for their brand. While it’s good to hear that the majority of marketers are creating messaging specifically with their audiences in mind, what are the other 31 […]

What are the trends and challenges in search that will affect content marketing? How will changes in content marketing change how we look at search data? Content Marketing, Challenges, Letters, Trends, Game, Search, Searching, Letter, Gaming

Trends, challenges in search marketing

What are the trends and challenges in search that will affect content marketing? How will changes in content marketing change how we look at search data?

How to Approach ABM From a Content Marketing Perspective Content Marketing, Perspective, Perspective Photography, Inbound Marketing, Point Of View

Content marketing mindset shift to ABM

Account based marketing is gaining attention from content marketing as a way to reach audiences and create personalized content and customer journeys

what is the role of content marketing in account based marketing (ABM)? Content Marketing, Accounting, Inbound Marketing

Content marketing joins ABM methods

Content marketings new role in account based marketing efforts leads to highly personalized content and a shift in thinking.

How sharing search data between marketing functions makes your brand better. Strategic Planning, Content Marketing, Effort, Search, Searching, Inbound Marketing

Use search data unify marketing efforts

Search data is the glue that is helping successful organizations unify marketing efforts and put the customer at the center of their strategic plans.

FOUND is a monthly newsletter bringing you the latest content marketing, SEO, and social media industry trends and helpful resources. Industry Trends, Best Practice, Work Clothes, Content Marketing, Seo, Effort, Insight, Improve Yourself, February

FOUND - A monthly newsletter for marketing and SEO - October edition

FOUND - A monthly newsletter for marketing and SEO - October edition

"I don't do SEO" Confessions of a Digital Marketer Content Marketing, Digital Marketing, Confessions, Seo, Inbound Marketing

Organic search and SEO are priorities

If you're involved in the findability of your brand on the web, then search and SEO should be part of your job function.

How to create more engaging content - 5 questions to ask before writing Questions To Ask, This Or That Questions, Marketing Channel, Content Marketing, Effort, The Voice, Messages, Writing, Create

Determine content style, tone, voice

Create effective content by delivering a consistent message with the same style, tone, and voice across all marketing channels based on search data.

Content marketing is not just a top of funnel activity. How to use content for lead gen, demand gen, and customer retention efforts. Content Marketing, Seo, Effort, Activities, Learning, Studying, Teaching, Inbound Marketing, Onderwijs

Content marketing beyond top of funnel

Content marketing is not just a top of funnel activity. How to use content for lead gen, demand gen, and customer retention efforts.

9 ways to track audience behavior and improve engagement. Marketing Channel, Event Marketing, Content Marketing, Understanding Yourself, Cool Things To Make, Effort, Behavior, Bar Chart, Track

How to improve content engagement

How to understand your audience better and track their behavior and interests to help make better content marketing decisions.

How to improve content marketing and rank higher in the new SERPs. Content Marketing, News, Inbound Marketing

Improve content rank in new SERP layout

How to know where your content is ranking for search queries using your keywords and making strategic marketing decisions with universal search data

Write more compelling emails with organic search data Content Marketing, Organic, Writing, Reading, Search, Searching, Reading Books, Inbound Marketing, Being A Writer

Improve email open and click rates

How to improve email open and click rates by using search data from an enterprise SEO platform to inform subject lines and email content.