B2B Marketing

Collection by Frank Strong • Last updated 8 weeks ago

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Frank Strong
The survey says marketing spends 15.9% of the marketing budget on print. That figure was higher among B2B product companies at 22.1% and lower for B2B services at 9%.  Other spending benchmarks break down this way:  6% of budget is spent on paid search (think pay-per-click or PPC); 4% of budget is spent on display (including programmatic); 8% of budget is spent on paid social;

6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing | Sword and the Script

Most marketers expect their budgets to grow by 8.7% over the next 12 months - and other useful benchmarks from the CMO survey out of Duke for B2B marketing.

1. Conflicting priorities and weak processes 2. B2B marketing faces interference 3. Insufficient resources 4. Too much work, and not enough time 5. Lack of cooperation from other departments 6. Limited exposure to customers

6 Reasons B2B Marketers are Unsatisfied with their Own Content

1. Conflicting priorities and weak processes 2. B2B marketing faces interference 3. Insufficient resources 4. Too much work, and not enough time 5. Lack of cooperation from other departments 6. Limited exposure to customers

Budgets come in around 12% of the overall company budget.

Marketing budgets have grown 6.3% in the last 12 months;

Budgets come in around 12% of the overall company budget.

Day: most webinars are held on: Tuesday (24%); Wednesday (27%); or Thursday (28%).

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML] | Sword and the Script

Benchmarks: the average content marketing budget is $185,000; average blog post is 1,236 words; average marketing webinar draws 56 attendees for 52 minutes.

B2B Marketing: 5 Techniques for Fostering Clients into Public References

A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer…

Survey says: - 44% of respondents said they get 26-50% - 39% of respondents said they get 51-75% - 8% of respondents said they get 75%+

What percentage of registrants attend B2B virtual events?

Survey says: - 44% of respondents said they get 26-50% - 39% of respondents said they get 51-75% - 8% of respondents said they get 75%+

Does Brand Awareness Have an Impact on Lead Generation? - Spiceworks Ziff Davis

Does Brand Awareness Have an Impact on Lead Generation?

More than 70% of the buyer’s journey today is completed before a sales engagement. Decision-makers are conducting most of their vendor vetting and research into potential solutions independently

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster

Want the Fastest Growth in Business? Take Care of Your Employees First, Study Says

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster

“High-frequency bloggers are getting better results. In fact, more than any response to any question in the survey, daily bloggers are the most likely to report ‘strong results’. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”

Frequent publishing linked results from blogging

“High-frequency bloggers are getting better results. In fact, more than any response to any question in the survey, daily bloggers are the most likely to report ‘strong results’. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”

-60% have a documented content marketing strategy⠀ -80% use an editorial calendar⠀ -60% build a subscription audience ⠀ -73% use content marketing to nurture subscribers and leads⠀ -94% use metrics to measure content performance ⠀ -77% have a mature content marketing organization⠀

Effective B2B content marketing programs have...

-60% have a documented content marketing strategy⠀ -80% use an editorial calendar⠀ -60% build a subscription audience ⠀ -73% use content marketing to nurture subscribers and leads⠀ -94% use metrics to measure content performance ⠀ -77% have a mature content marketing organization⠀

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals

B2B Marketers Focused on Long Term Tend to Outperform the Competition

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals

89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Perception, in this study, is comprised of respect (90%), trust (88%) and perception of their capabilities (88%);

Study: thought leadership builds trust in B2B

89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Perception, in this study, is comprised of respect (90%), trust (88%) and perception of their capabilities (88%);

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget

3 Studies to Help You Keep Your Marketing Budget and Fend Off Reactionary Cuts

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget

Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5 times as many backlinks than articles of average length. The average article runs 901-1,200 words.

Long-form wins in data analysis of 700,000 articles by SEMrush

Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5 times as many backlinks than articles of average length. The average article runs 901-1,200 words.

Like any trade publication, your content marketing platform – whether it’s a corporate blog, article site, online magazine – needs it’s own space within your site. It’s own email distribution. It’s own RSS distribution. It’s own analytics.

Here’s How to Fix a Big Mistake in Content Marketing

Like any trade publication, your content marketing platform – whether it’s a corporate blog, article site, online magazine – needs it’s own space within your site. It’s own email distribution. It’s own RSS distribution. It’s own analytics.