6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing | Sword and the Script
Most marketers expect their budgets to grow by 8.7% over the next 12 months - and other useful benchmarks from the CMO survey out of Duke for B2B marketing.
3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML] | Sword and the Script
Benchmarks: the average content marketing budget is $185,000; average blog post is 1,236 words; average marketing webinar draws 56 attendees for 52 minutes.
B2B Marketing: 5 Techniques for Fostering Clients into Public References
A reporter was interested in a story pitch. He interviewed my client and at the end asked for a customer…
Frequent publishing linked results from blogging
“High-frequency bloggers are getting better results. In fact, more than any response to any question in the survey, daily bloggers are the most likely to report ‘strong results’. Conversely, inconsistent bloggers are the least likely to report ‘strong results’.”
Effective B2B content marketing programs have...
-60% have a documented content marketing strategy⠀ -80% use an editorial calendar⠀ -60% build a subscription audience ⠀ -73% use content marketing to nurture subscribers and leads⠀ -94% use metrics to measure content performance ⠀ -77% have a mature content marketing organization⠀