Influencer Fatigue cartoon | Marketoonist | Tom Fishburne
Gartner L2 recently reported that 70% of brands across industries worked with influencers on Instagram in 2017. Influencer marketing is projected to become a $5 to $10 billion market in the next 5 years.
New ideas inherently carry risk. And there's often friction between the risk profiles of our ideas and the risk tolerances of our organization. How we navigate and manage that friction impacts what, if anything, makes it through the gauntlet of the innovation process.
Personal Data and Terms of Service cartoon | Marketoonist | Tom Fishburne
A few years ago, a security expert named Mikko Hyppönen set up free WiFi hotspots in the center of London. As part of the "terms of service," Mikko put in a "Herod clause". In exchange for WiFi, "the recipient agreed to assign their first born child to us for the duration of eternity".
7 Deadly Sins of Innovation cartoon | Marketoonist | Tom Fishburne
One of the easiest ways to gauge the culture of innovative in an organization is to see how that organization deals with failure. If unchecked, failure carries a stigma that can paralyze companies from trying new things.
Marketing Procurement cartoon | Marketoonist | Tom Fishburne
In my marketing career, I've worked on both sides of the client-agency relationship. I've experienced genuine strategic partnerships where the resulting work was greater than the sum of its parts and I've experienced dysfunctional alliances that were transactional and even combative.
Digital Advertising and Media Transparency cartoon | Marketoonist | Tom Fishburne
This cartoon was inspired from the talk P&G CMO Marc Pritchard gave on the state of digital advertising at the IAB's Annual Leadership Meeting a few weeks ago. His talk is worth reading or seeing in its entirety. Professor and pundit Mark Ritson called it the most important speech about marketing in the last 20 years.
Upselling and Customer Experience cartoon | Marketoonist | Tom Fishburne
United recently announced that it's joining Delta and American in creating a new Basic Economy fare class, one tier below Standard Economy. This no-frills tier cuts a few of the remaining "frills" of Standard Economy, like using the overhead bin and getting an pre-assigned seat..
Full-service Agencies cartoon | Marketoonist | Tom Fishburne
It's an age-old decision point in marketing — work with a range of specialized agencies, or find a full-service agency that can handle everything. In the last couple years, we've seen an ever-expanding tick-box approach to agency services. This decision point has only gotten more complicated.
The Customer Journey cartoon | Marketoonist | Tom Fishburne
Marketers have more data at their disposal than ever. But it still feel's like a giant game of "Where's Waldo" in determining where customers are in the customer journey. And deciding what messages to share at any point in time.