The Marketing Toolkit cartoon | Marketoonist | Tom Fishburne
Andrew Maslow said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." This concept of "Maslow's hammer" means to overly rely on a
improving service | Marketoonist | Tom Fishburne
We often treat service as a cost center and promotions as a profit center. Yet amazing service can spread faster than any advertising and there can be a hidden cost from too many promotions. Years ago
"Loyalty Programs" cartoon | Marketoonist | Tom Fishburne
Marketers often confuse loyalty with getting consumers to carry one more plastic card in a wallet already filled with plastic loyalty cards.
"Branded Content" cartoon | Marketoonist | Tom Fishburne
One of the takeaways from Advertising Week in New York last week is the rise of "branded content". Brands are embracing the potential of their roles as publishers and the potential of branded content
"Native Advertising" cartoon | Marketoonist | Tom Fishburne
The best marketing doesn't feel like marketing. Native advertising is one of the more significant marketing trends of 2013. As consumers get progressively better at ignoring banner ads (or any other
"We're Going Digital" cartoon | Marketoonist | Tom Fishburne
Should campaigns be media-driven or idea-driven? Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone was
"Growth Hackers" cartoon | Marketoonist | Tom Fishburne
There's a growing movement in Silicon Valley to replace "Marketers" with a new position called "Growth Hackers". Some are claiming that startups should eliminate their marketing teams altogether.