MK cartoon

Collection by Fernando Aznar

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Fernando Aznar
A digital marketing strategy is not a joke. "We’re going digital" - Tom Fishburne Digital Marketing Strategy, Marketing Plan, Marketing Strategies, Business Marketing, Marketing Innovation, Marketing Poster, Business Software, Social Business, Marketing Program

"Growth Hackers" cartoon | Marketoonist | Tom Fishburne

There's a growing movement in Silicon Valley to replace "Marketers" with a new position called "Growth Hackers". Some are claiming that startups should eliminate their marketing teams altogether.

A digital marketing strategy is not a joke. "We’re going digital" - Tom Fishburne Digital Marketing Strategy, Marketing Plan, Marketing Strategies, Business Marketing, Marketing Innovation, Marketing Poster, Business Software, Social Business, Marketing Program

"We're Going Digital" cartoon | Marketoonist | Tom Fishburne

Should campaigns be media-driven or idea-driven? Lately, it feels like the media tail is wagging the campaign dog. Many campaigns are built around a media platform, as if the media platform alone was the big idea. Most of the Foursquare campaigns I see feel like that. Sometimes marketers forget that media platforms are enablers to big ideas. They aren't the big ideas themselves. The media channels developing today are

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Content Marketing, Internet Marketing, Online Marketing, Digital Marketing, Marketing Ideas, Tony Scott, Native Advertising, Tech Humor, Cartoon Photo

"Branded Content" cartoon | Marketoonist | Tom Fishburne

One of the takeaways from Advertising Week in New York last week is the rise of "branded content". Brands are embracing the potential of their roles as publishers and the potential of branded content to blur the lines between advertising and entertainment. It seems like every week, I hear the expression, "Content is King".

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"Loyalty Programs" cartoon | Marketoonist | Tom Fishburne

Marketers often confuse loyalty with getting consumers to carry one more plastic card in a wallet already filled with plastic loyalty cards.

Andrew Maslow said in “I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” This concept of “Maslow’s hammer” means to overl… P's Of Marketing, Inbound Marketing, Content Marketing, Internet Marketing, Online Marketing, Digital Marketing, Business Cartoons, Brand Management, Competitor Analysis

The Marketing Toolkit cartoon | Marketoonist | Tom Fishburne

Andrew Maslow said in 1966, "I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail." This concept of "Maslow's hammer" means to overly rely on a familiar tool.

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"Native Advertising" cartoon | Marketoonist | Tom Fishburne

The best marketing doesn't feel like marketing. Native advertising is one of the more significant marketing trends of 2013. As consumers get progressively better at ignoring banner ads (or any other ad for that matter), marketers are experimenting with new ways to deliver advertising as content.

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Small Business Marketing, Social Media Marketing, Service Marketing, Resident Retention, Customer Service Training, Customer Experience, Thought Provoking, The Funny, The Book

improving service | Marketoonist | Tom Fishburne

We often treat service as a cost center and promotions as a profit center. Yet amazing service can spread faster than any advertising and there can be a hidden cost from too many promotions. Years ago

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