Online demographic tool can tell you whether a particular brand or public figure are into dogs or cats
With its Profiler tool, YouGov's site offers any curious party the chance to explore the average lifestyle, political, and demographic traits of fans of any product or public figure in its database (which seems to be, at present, PG rated at most).
So What Exactly IS Inbound Marketing?
While the practice of “inbound marketing” has burst on the scene and is growing in popularity, it’s still puzzling to many. Here’s a primer. Many who keep abreast of the sweep…
Using GPS and Localization for Social Analytics
Businesses are getting more innovative in carrying out their services and one of the tools that can help them understand about their potential customer behaviour and the market industry in general is
Socially Stephanie: How to Use Social Media to Build Your Email List
Dear Socially Stephanie:I know you talk a lot about building up your list. Do you have any tips or tricks to build your list through social media?Listless in Los AngelesDear Listless, I like you alrea
Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace
Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands in peace to watch the Champions League final between Real Madrid and Atlético de Madrid. Women's shoes will be available for up to 50 percent off at Shoestock stores. Wieden + Kennedy São Paulo came up with the idea, which Heineken in a press release said "is entirely good-natured and will generate conversation."…
Are You Making These 6 Top Content Marketing Mistakes?
Before you launch your next campaign, take note of the following top content marketing mistakes and make sure you're not making them.
Content Marketing in 2021 and Beyond
Where is content marketing heading in 2021 and beyond? Here are the top trends you need to pay attention to.
Make Your Marketing Content More Lovable -- Before Customers Leave It
The demand for effective content is skyrocketing, and increasingly it must be relevant, welcome and engaging, or consumers will ignore it.