Shorewood Lube has created a lackluster website to say the least. The company has disregarded two important criteria to an attractive website: pathos and digital literacy skills. The site feels stark. Though it is easily navigable, there is no emotional connection for the reader. There is no warmth. In using digital knowledge to employ more diverse tools on the website, the company could offer practical interest to the site. Instead, there are no interactive elements or interesting…
"Is That Website for Me?"
This source discusses how commercial websites can attract their target by making their sites relevant to their target. The article discusses how different visual appeals can attract potential customers who search for information about the company. Also, the article talks about how readers look for personal values within a website. Websites can use personal details to humanize a product, which can further connect customers with a product.
"Website Satisfaction: Determinants and Consequences on Website Loyalty"
This article discusses the attributes of successful online shopping experiences. The article discusses how ease of navigation can turn customers into repeat customers as it encourages loyalty. Satisfaction of experience is emphasized in this article, being cited as why customers return. The key to satisfaction, according to this source, is the value of the navigation.
Galpin Motors represents a good example of car dealership website design. The design is simple but not generic. The popular website draws customers with its attractive format and online presence. Other dealerships are prone to failing because of bad design and bland information.
Digital literacy is so important to the success of your site. In knowing how to implement tools and user friendly features via HTML/CSS (or, really, employing somebody who does), your site will look more attractive and rank higher in customer satisfaction. Being digitally literate through gaining digital skills (HTML, rhetoric, etc.) improves corporate sites through design, usability, and navigational aspects.
Forrester: Corporate Blogs Fail to Engage Customers
By writing blogs as if they were press releases, corporate blogs, often written by executives, have failed to capture their intended audiences in any meaningful way, Forrester says.
Audience awareness is a huge factor in attracting customers. However, many corporate sites and blogs do not cater to a target audience, instead relying on lukewarm information and impersonal press releases. This infographic draws its information primarily from Forrester Research's study on corporate blogs.