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Why Some Marketing Sites Fail

Collection by Emma LeCroy

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How commercial and marketing websites push away potential customers through poor audience awareness, pathos, digital literacy skills, usability, and design

Emma LeCroy
Gibbons Smith I always think of you when I hear this song. And this made me smile and think of you more. Jw Humor, Music Humor, Funny Music, Satire, We Built This City, American Green, Funny Quotes, Funny Memes, Sarcastic Memes

Pinterest Project Guide

"How am I supposed to navigate this thing?" you might ask. Lucky for you, I have a bit of a guide!

We're all about cats. Cats doing funny things. Cats doing serious things (which, let's face it, is also funny). Cats where they should be. Cats where they shouldn't be. Cats on parade. Oh, and, cats. Baby Animals, Funny Animals, Cute Animals, Wild Animals, Cute Animal Photos, Funny Animal Pictures, Random Pictures, Animal Pics, Cute Kittens

Shorewood Lube has created a lackluster website to say the least. The company has disregarded two important criteria to an attractive website: pathos and digital literacy skills. The site feels stark. Though it is easily navigable, there is no emotional connection for the reader. There is no warmth. In using digital knowledge to employ more diverse tools on the website, the company could offer practical interest to the site. Instead, there are no interactive elements or interesting…

The sideways navigation formerly used by Tampax hinders usability. As described in the video, the navigation goes against intuition and, thus, is uncomfortable for users. Potential customers may find the trendy but inconvenient menu off-putting. Push Away, Digital Literacy, Literacy Skills, Intuition, Menu, Marketing, Menu Board Design

Sideways navigation

People don't like to turn their heads to see your navigation.

Ling's Cars is an example of a car dealership website that breaks all of the rules of good design.  Flashing gifs, bright colors, and bizarre navigation leave the site feeling obsolete and jarring.  However, sometimes breaking the rules can pay off, as his website certainly draws attention. Push Away, Digital Literacy, Car Deals, Literacy Skills, Bright Colors, Cool Designs, Gifs, Marketing, Website

Personal & Business Car Leasing | LINGsCARS

BRILLIANT UK car leasing website from Ling. WOW! An experience! On TV; BBC Dragons' Den. Best lease car deals! Ling bites! WAH!

Surprisingly, a lot goes into the appeal of websites to potential customers. What may be seen as a last thought to a corporation can draw in customers very strongly in actuality. Personal Values, Digital Literacy, Literacy Skills, Connect, Target, Commercial, Marketing, Website, Search

"Is That Website for Me?"

This source discusses how commercial websites can attract their target by making their sites relevant to their target. The article discusses how different visual appeals can attract potential customers who search for information about the company. Also, the article talks about how readers look for personal values within a website. Websites can use personal details to humanize a product, which can further connect customers with a product.

Area Cat Spends a Bundle Shopping Online Staff members who last week told The Fluffington Post that socialite cat Puffy is overly demanding of her household staff, also let slip that the kitty may be. Funny Animal Pictures, Dog Pictures, Funny Images, Funny Photos, Fluffy Animals, Baby Animals, Cute Animals, Forever 21 Online Shopping, Cat Dad

"Website Satisfaction: Determinants and Consequences on Website Loyalty"

This article discusses the attributes of successful online shopping experiences. The article discusses how ease of navigation can turn customers into repeat customers as it encourages loyalty. Satisfaction of experience is emphasized in this article, being cited as why customers return. The key to satisfaction, according to this source, is the value of the navigation.

Why Some Dealer Websites Fail Push Away, Digital Literacy, Literacy Skills, Fails, Marketing, Website, Make Mistakes

Why Some Dealer Websites Fail

Typical problems include poor layout, disastrous design, ho-hum content, missing meta data and inbound links, confusing navigation and buried information.

Galpin Motors represents a good example of car dealership website design.  The design is simple but not generic.  The popular website draws customers with its attractive format and online presence.  Other dealerships are prone to failing because of bad design and bland information. Men Vs Women, Push Away, Digital Literacy, Literacy Skills, Man Vs, Fails, Web Design, Success, Marketing

Galpin Motors represents a good example of car dealership website design. The design is simple but not generic. The popular website draws customers with its attractive format and online presence. Other dealerships are prone to failing because of bad design and bland information.

Digital literacy is so important to the success of your site.  In knowing how to implement tools and user friendly features via HTML/CSS (or, really, employing somebody who does), your site will look more attractive and rank higher in customer satisfaction.  Being digitally literate through gaining digital skills (HTML, rhetoric, etc.) improves corporate sites through design, usability, and navigational aspects. Push Away, Digital Literacy, Literacy Skills, Commercial, Success, Tools, Marketing, How To Plan, Design

Digital literacy is so important to the success of your site. In knowing how to implement tools and user friendly features via HTML/CSS (or, really, employing somebody who does), your site will look more attractive and rank higher in customer satisfaction. Being digitally literate through gaining digital skills (HTML, rhetoric, etc.) improves corporate sites through design, usability, and navigational aspects.

Project management plays a crucial role in enabling companies to transform business and execute strategy effectively. Here is a look at project management and all the key elements that have made it a necessity for businesses of every size, and industry. It Management, Project Management, Mobile Marketing, Online Marketing, Social Marketing, Business Marketing, Projekt Manager, Microsoft, Shy People

Forrester: Corporate Blogs Fail to Engage Customers

By writing blogs as if they were press releases, corporate blogs, often written by executives, have failed to capture their intended audiences in any meaningful way, Forrester says.

Audience awareness is a huge factor in attracting customers.  However, many corporate sites and blogs do not cater to a target audience, instead relying on lukewarm information and impersonal press releases. This infographic draws its information primarily from Forrester Research's study on corporate blogs. Corporate Blog, Push Away, Digital Literacy, Research Studies, How To Attract Customers, Literacy Skills, Blog Topics, Blog Writing, Target Audience

Audience awareness is a huge factor in attracting customers. However, many corporate sites and blogs do not cater to a target audience, instead relying on lukewarm information and impersonal press releases. This infographic draws its information primarily from Forrester Research's study on corporate blogs.