Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator
As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made more complex by the fact that many companies cannot draw a direct line…
Social Media Definitions: The Ultimate Glossary of Terms You Should Know
Keep up with social media's evolving landscape by reviewing this comprehensive glossary of more than 150 social media marketing terms.
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Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent? Independent studies I’ve undertaken have confirmed this. In [...]
Complete SEO Starter Pack: Get Your Website and Blog Ranking
Use this kit to get your website and blog ranking in search (includes template, 30-day planner, and comprehensive guide).
Social Media Marketing Tips – Social Network Tips & Tricks
In our last blog entry, we talked about how you can improve teleprospecting results through engaging your business contacts using social media. So, in
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September 2011 - Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics by Marshall Sponder.
Man City's social strategy is about engagement, not traffic – Econsultancy
Brands should try to create native experiences within Facebook rather than simply using it drive traffic elsewhere, according to Richard Ayers, digital innovation consultant at Manchester City. Using Foreign Office embassies as a metaphor, he said that brands need to create experiences that are culturally and contextually relevant to the Facebook audience. “Do we need someone who just stamps passports and sends people back to the UK, or do we need someone who organises cricket matches and…