See Delta’s Creative Strategy to Tap Into New York City Marathon Buzz
The airline’s activation two weeks before the event is an example of how the brand is seeking to insert itself into important moments in one of its key markets.
How This Food Award Show Channeled Art, Music, and Political Activism
The Restaurant Association of Metropolitan Washington celebrated the region's food service industry at a splashy gala that didn't skimp on fun.
Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers
Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The cele...
Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game
Here's a look inside Super Bowl parties from brands like Bud Light, DirecTV, ESPN, Rolling Stone, Playboy, and more.
AdNews: Cadbury uses Facebook to determine your personal flavour - AdNews
Does what you like on Facebook correlate with what type of chocolate bar you should be consuming? Cadbury think so and its latest experiential campaign may prove it
Oversized Billiards Promotions
Citroen Event - This Citroen event served to introduce the auto brand’s new Airbump technology in an immersive and memorable way. The activation took place i...
23 Must-See Brand Experiences From This Year's Governors Ball
Here’s how brands such as State Farm, Bacardi, and more incorporated their messaging and products into the New York music festival.