Timing is Everything: Understanding B2B Buyer Behavior
B2B buyer activity and research peaks at different times of the year, week, and day. Software Advice conducted a study gathering data from six million unique v…
3 Worst Ways To Use Social Media To Grow Your Business | Information Technology & Social Media News
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly. #1: Creating Too Many Social Networks Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts". Who's going to manage all of these? Corrective Strategy #1: Invest MORE resources in to LESS tactics In online marketing, identify…
How Does Your Klout Score Describe Your Influence? #infographic #chart
How Does Your Klout Score Describe Your Influence? #infographic #chart By Klout.com via Business 2 Community I look 4Ward to your feedback. Keep Digging for Worms! Guest post by Brianne Boysen Author: Bill - Dr. William J. Ward, a.k.a DR4WARD is the Professor of Social Media at the S.I. Newhouse School of Public Communications at Syracuse University. He is ranked one of the "Top Marketing Professors on Twitter" in the world by Social Media Marketing Magazine for providing useful content and…
The influence network - The Social Adviser
1. Distributed Influence Spreading your content by using tools like blogs, SEO, Facebook, Twitter, Youtube, Google+ etc, you create a flow of prospective clients who would otherwise have no connection to your business. As they engage with your content, they join your influence, network, and by using a system of progressively-linked content, they become... [Keep reading]
Influence Marketing is Moving Towards Mainstream
Relationships are everything. To dust off a well-worn (with good reason) adage: it’s not what you know, it’s who you know. Whether the goal is to increase sales, become more popular or reach more prospects, you need to get influencers on board.
6 Steps to a Successful Social Influencer Marketing Campaign : Social Media Examiner
Social media influencers can help share your brand message to a wider, yet tailored, audience.