What is Programmatic Marketing, Buying and Advertising? | State of Digital
What is Programmatic Marketing, Buying and Advertising - a high level view of what it is and hows it changed media buying and planning for campaigns.
In the era of machine learning, many companies have shifted their digital advertising and media buying habits. Many companies are now replacing people with machines when it comes to decision making on buying Ads.
3 ways to bring mobile mojo to your programmatic campaign
Consumers are spending most of their time on mobile, but the majority of ad spend still goes to desktop. It’s 2017, but most marketers still pour their efforts into desktop campaigns first and mobile...
Top 10 reasons: Why you need Programmatic Advertising
Programmatic advertising is a future of digital marketing. It is good for your business to incorporate programmatic advertising agencies in ...
Vital takeouts from the world’s largest programmatic advertising conference
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are utilising data and selling inventory programmatically.
Top 5 Programmatic Advertising Platforms for 2020 and Beyond | Toolbox
Programmatic advertising platforms help brands manage digital advertising spend to reach their goals. Here are the top platforms for 2020 and beyond.
Tips on How You Can Build a Successful Programmatic Strategy
Technology is all to the good as can be seen in programmatic advertising but it can also be dumb it you it all to technology. It is up to you to strategize this technology to maximize ROIs and be successful. Here are a few ways to help technology along and get good outcomes.