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Analytics

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Learn how analytics can play a valuable role in your business

Digital Brand Expressions
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6 Business Analytics Every Marketer Should Understand

With the evolution of technologies in the marketing space, marketers are becoming more savvy with measuring success metrics. Here are 6 analytics any marketer would be wise to understand.

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Google Search Console: A Complete Guide for SEOs

This comprehensive guide covers everything you need to know about the key sections of Google Search Console, as well as tips on how to use it.

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Understanding Search Analytics: Making Better, Data-Driven Decisions - Search Engine Watch

At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking a multiscreen world, and what to do if you're sifting through mounds of data to help you make better data-driven decisions.

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How predictive analytics for B2B sales and marketing can offer huge returns | Econsultancy

Predictive analytics is way ahead of even lead scoring in helping companies close new business, and new SaaS vendors make it easier for companies to adopt it. In this post I'll look at how B2B marketers can make use of predictive analytics to provide double digit increases in leads, opportunities and sales. But first, here are a few examples of well-known B2C brands achieving big wins with predictive analytics and marketing automation.

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How to Use UTM Parameters to Track Everything

What is UTM tracking and how can you create one? As a marketer, you need to know how to use UTM trackers effectively in your marketing campaigns.

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Use Google Analytics to Create Campaigns, Not Just Track Them!

Using easily obtained data - marketing beginners can learn how to use Google Analytics to Create Campaigns, not just track them.