Storytelling and Social Media

Collection by Noah Delgado

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A look at how social media and storytelling (from fictional, to brand) can come together in fascinating ways

Noah Delgado
This should interest anyone who wants to make their content for Instagram. Knowing how to navigate algorithms is always a useful skill.

Making Instagram's Algorithm Work for You

We're breaking down how Instagram's algorithm works and what you need to do to get your content seen! #instagramtips

While the focus is on social media here, the possibilities are endless, and this presentation shows what I love about storytelling on social platforms
Content MarketingDigital MarketingCuriosity RoverStory ArcLe Web

#7 Transmedia Storytelling - Ten Frontiers for the Future of Engageme…

This is the seventh report from our upcoming People's Insights Annual Report titled “Now & Next: Future of Engagement”, also available as a Kindle eBook and so…

For those more interested in applying storytelling to a social media marketing strategy, this should be of interest to you.

Social Media Marketing Strategy | Strategy For Social Media Marketing

A social media marketing strategy can include endless areas of opportunity. We’re explaining how storytelling can open new doors for your business.

TheSunVanished is a gripping science fiction horror story told exclusively through 3 Twitter accounts. It kind of blew up in popularity after showing up back in 2018 and is a fantastic read!

TheSunVanished Is Terrifying, Exciting, And Very Much Inspired By H. G. Wells

Twitter is the best modern story-telling medium.

This article is a few years old, but it definitely sums up the various reasons why Twitter has become such a strong storytelling tool

How Twitter Is Reshaping The Future Of Storytelling

We might have fewer characters to work with, but we still hunger for narrative. New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories. Plus: an appearance by John Hodgman!

One of the first stories I ever encountered that utilized social media. Marble Hornets was a horror webseries on YouTube that popularized the character "Slender Man." The main reason I've included it was because, while the webseries was active, there was a Twitter account on which the creators would post, in-character, and interact with with viewers, involving the audience in the story as well.
Adventure Time AnimeScary StoriesPrincess BubblegumHornetCreepypasta

Marble Hornets

One of the first stories I ever encountered that utilized social media. Marble Hornets was a horror webseries on YouTube that popularized the character "Slender Man." The main reason I've included it was because, while the webseries was active, there was a Twitter account on which the creators would post, in-character, and interact with with viewers, involving the audience in the story as well.

I LOVE alternate reality games (ARGs) and I think they are a brilliant way to build brand stories and market products. This blog posts tells the basics of setting up a "rabbit hole" for an ARG

About using social media to set up rabbit holes

This week we participated in using different kinds of social media to set up rabbit holes for ARGs. Through the presentations and the testing, we all discovered pros and cons of using social media …

"Dear David" was a ghost story written by Adam Ellis, who published it on Twitter. Whether or not the story is true has been hotly debated, but it is a prime example of how to write an engaging tale that makes it ripe for virality

What Is “Dear David”? Here Is Everything Writer Adam Ellis Has Tweeted About His Haunted Apartment, From Start To Finish

Feeling a little overwhelmed by the saga and not sure where to start? Here’s what you need to know about “Dear David,” from the first nightmare Adam Ellis ever had through the present.

Connecting to audiences is essential to strong storytelling, and this article provides good examples to aid in that regard

How to Use Social Media for Storytelling | DMI

How to Use Social Media for Storytelling page of DMI, the global certification standard in digital marketing education.

Brands are always looking for ways to better tell their story, here are some examples of brands who do it successfully

10 spellbinding examples of social media storytelling - PR Daily

If you’re eager to move beyond pushy promotions and slick sales messages, read on. This article originally ran in 2019 and is part of our annual countdown of the most-viewed stories from PR Daily. Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media […]

A nice article showing the various aspects of combining common storytelling techniques and social media engagement.

Social Media Storytelling: The Way to Your Audiences' Hearts is Through a Good Story

Storytelling is not just a tactic to sell your products or services. With storytelling, you tell your audience what your brand is all…

"Tender" was an alternate reality game (ARG) created to build interest in the, at the time unannounced video game: "Vampire: The Masquerade Bloodlines 2." The game was an interactive story that at used Twitter as a platform on which players solved puzzles and interacted with characters, eventually leading players to the a location where the true purpose of the ARG was finally revealed. Read this timeline of events in the game.

Tender

Main Page > List of Investigations > Tender