The Evolution of Digital Advertising
With computers and the Internet came digital advertising. PointRoll, a digital marketing company, decided to take a stroll down memory lane, revisitin
Creative Sport Campaigns
In the past there has been a hundreds successful ambient, viral and guerilla-campaigns done for several brands. But what about sports clubs or brands? Check out our compilation below with some of the best campaigns worldwide for sports!
One of the most famous campaigns was launched in 1988, when Nike sales were at a measly (hah) $800 million. The 'Just Do It' campaign was short and sweet, yet encapsulated everything people felt when they were exercising. This campaign lead sales to a soaring $9.2 billion by 1998.