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Collection by Daniel Lally

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Daniel Lally
gyro BrandVoice: Content Curation Tools for Marketing Marketing Automation, The Marketing, Inbound Marketing, Content Marketing, Affiliate Marketing, Internet Marketing, Digital Marketing, Customer Engagement, Creativity And Innovation

The Idea CMOs Need Now

It’s time to blow up the advertising agency model and start over. Let’s face it: It barely worked for us on the agency side, and it no longer works for the chief marketing officers we’re engaged to support. Over at Fast Company, Shawn Parr references the changes in the brand relationship—some [...]

Millennials have emerged as a highly desired market, how can your brand reach this crucial demographic? Read this article from Forbes on The Millennial Marketing Mix: Community, Innovation and Values. Right Brain, Emotional Connection, Content Marketing Strategy, Brand Story, Big Data, Online Marketing, Social Media, Social Networks, Advertising

gyro BrandVoice: Action is the True Measure of Engagement

Almost a year ago, Malcolm Gladwell ranted in The New Yorker that social media would never fulfill the potential its most strident advocates envision for it. His point was that most of the activism, whether for social causes or on behalf of brands, was of the low-impact variety. Click a link. Vote [...]

Every new gadget should make marketers wonder what this means to their CUSTOMERS. Big News, New Gadgets, Iphone 4s, Social Media, Marketing, How To Make, Social Networks, Iphone 4, Social Media Tips

gyro BrandVoice: iPhone 4S Big News for Marketers

Apple’s much anticipated introduction of the iPhone 4S yesterday will impact marketers in two immediate ways: It will get the iOS into more pockets and purses. It will make the iPhone more useful and more indispensible than ever before. The first big wave [...]

April Apple Computer was founded by Steve Jobs, Steve Wozniak and Ronald Wayne. Steve Wozniak, Apple Iphone, Iphone 5, Apple Desktop, Apple Mac, Buy Apple, Steve Jobs, Logo Apple, 80s Style

gyro BrandVoice: Steve Jobs Lives

Image via Wikipedia That’s not to say that those who loved him, knew him, worked for him or rely on the products produced by the company he founded don’t feel a loss. But the culture he leaves behind at Apple will continue. It’s a culture of relevance. It’s an idea. And it is so [...]

forbes article on emotional engagement with brands within digital tsunami of content Crush Your Enemies, Business Advice, Tsunami, Presentation, Forget, Social Media, Content, Engagement, Marketing

gyro BrandVoice: Crush Your Enemies with Creativity

What is best in life? Like most of what you need to know, the answer to this question can be learned while watching old movies on a Saturday afternoon. I think Arnold Schwarzenegger said it best while playing a certain iconic barbarian. To crush your enemies, see them driven before [...]

gyro BrandVoice: Engagement Advertising: The Future Of Brand Advertising? Mind Benders, Most Popular Social Media, Brand Advertising, Emotional Connection, Wearable Technology, Technology News, Brand Story, Pinterest Photos, Pinterest For Business

gyro BrandVoice: A Whole Month of (Cyber) Mondays

Don’t believe the hype about Cyber Monday. Sure, the first fully operational business day after Thanksgiving in the United States is expected to be a huge day for online retailers. But there’s more to the story than single-day receipts. When the term Cyber Monday first came into currency just six [...]

10 Brand Marketing Trends that Should Dominate 2013 - Forbes Marketing Budget, Marketing Articles, Social Business, Business Intelligence, Business Design, Digital Marketing, Cool Designs, How To Memorize Things, Graphic Design

gyro BrandVoice: Turn Off the Social Media Noise

Are you a curator or a broadcaster? How much social media traffic would be reduced if we stopped talking about social media on social media platforms? I would bet quite a lot. In fact, I would not be able to write and publish this post. But that aside, let me [...]

gyroVoice: Why Programmatic Ad Buying Isn't a Silver Bullet Millennial Trends, Social Media Updates, Mentally Strong, Silver Bullet, Writing Lessons, Find People, Find A Job, Creative Writing, Things To Come

gyro BrandVoice: The Cost of a Lie

We all took one on the chin a couple of weeks ago. We marketers, that is. When Spirit Airlines was fined for deception in its advertising, it simultaneously lowered our esteem in the eyes of our fellow citizens and made our daily jobs incrementally more difficult. This is not to [...]

All marketing is local. Be where your customer lives. Social Advertising, Social Marketing, Social Media, Search, Business, Life, Searching, Social Networks, Social Media Tips

gyro BrandVoice: Using Search and Social Strategically to Win New Business

When I started at Siemens Enterprise Communications, we took broad-brush strokes with search and social advertising for “impression” purposes. This approach tended to align with the traditional view of search and social marketing that served as an awareness and consideration builder for top-of-the-funnel activities. However, as a field marketer [...]

gyro BrandVoice: Engagement Advertising: The Future Of Brand Advertising? Mind Benders, Most Popular Social Media, Brand Advertising, Emotional Connection, Wearable Technology, Technology News, Brand Story, Pinterest Photos, Pinterest For Business

gyro BrandVoice: Marketers Plan. God Laughs.

We marketers are very good at planning. Every new bit of data is assigned a metric, weighted, indexed, dashboarded and dropped into a slide for our annual/quarterly/monthly plan. Whether we focus on B2B or consumer marketing, work in a global network or a social media start-up, our very detailed [...]

gyro BrandVoice: Content Curation Tools for Marketing Marketing Automation, The Marketing, Inbound Marketing, Content Marketing, Affiliate Marketing, Internet Marketing, Digital Marketing, Customer Engagement, Creativity And Innovation

Want Better Marketing? Get Yourself a Master Mind.

Not all marketing is created equal. It’s not for lack of trying, though. But somehow, some way, ads for car lots featuring badly animated talking autos still pop up. Now, this isn’t a “use an agency and stop trying to do your marketing your damn self” post. But this is [...]

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