44 Songs Perfect For Falling in Love
One of the most memorable ways to tell someone you're falling in love with them is through music. If you're not into writing your own tune, you should consider
Larry Kim on Twitter
“Launching a product? Here's a Checklist containing list of questions you should consider before launching a product.”
How to Write a Great Value Proposition
Can you guess a simple way you can convert visitors into customers? It’s through your value proposition. In case you are not familiar with a value proposit
The Game Before The Game : Film Presented by Beats by Dre
Beats by Dr. Dre presents "The Game Before The Game": http://www.thegamebeforethegame.com"Jungle" Jay Z Remix: http://beats.is/JayZrmxBefore the goals, befor...
The Ultimate Marketing Machine
Most marketing organizations are stuck in the last century. Here’s how the best meet the challenges of the digital age.
What Is Front-End Web Development? Coding Basics & How to Get Started
Learn more about front-end web development from the experts at General Assembly. Get the resources you need about program and layout to get started today!
14 rules for data-driven, not data-deluded, marketing
We're now in the crossfire of a peaking hype cycle for big data and its inevitable backlash. One marketer the other night was yelling on Twitter, 'Big Data People need to GET OFF MY LAWN.' I confess, I empathize with his frustration. Of course, I believe that data — the right data, used in the right ways — is immensely powerful in modern marketing. As I wrote in a post about pragmatic marketing, 'Relying solely on gut-based, experience-driven decision-making in marketing is foolish in the…
Product Management vs. Product Marketing | Silicon Valley Product Group
Industry pundits claim that 9 out of 10 product releases are failures in that they don’t meet their goals. I don’t know if that’s the exact stat or not, but I bet it’s not far off. I do believe strongly that most releases are ill-conceived. Countless release cycles are wasted on products that are either […]
Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch
Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend.
7 Laws of Technology for Marketers
Not every marketer needs to be a technologist. But given how deeply technology is now entwined in modern marketing, every marketer should be familiar with the essential laws of technology that effect your strategies and operations. Here are seven laws of technology that every marketer should know — along with a few nuggets of techno-culture that make for great beer conversation with the IT department: 1. Moore's Law The most famous technology law of all time: the performance of hardware…
How do CMOs Define Product Marketing | Rocket Watcher Startup Marketing
At a Product Marketing Summit I spoke at a group of CMO and VP level Product Marketers gave their definitions of Product Marketing. Here are the results.
Your HBR New School of Marketing Cheat Sheet
Feeling sheepish, Mr./Ms. Marketer, about not having yet read this month's Harvard Business Review cover story on Think, Feel, Do: The New Basics of Marketing? Well, we've got your back, with key points to safely tide you over until you have a chance to peruse it for yourself.