How To Calculate Lifetime Value - The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
Digital Marketing Blog - Econsultancy
The latest global marketing, digital and ecommerce insights you need to know from Econsultancy's award-winning analysts and experts.
Understanding Customer Lifetime Value: A Non-Geek's Guide
What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their
eCommerce Blog | Groove Commerce
At Groove Commerce, we strive to evolve and improve eCommerce one post at a time. Learn about every aspect of eCommerce marketing, design, and development through our blog. Be on the lookout for updates on the latest news, trends, tips, how-to guides and much more.
Analytics Tip #17: Calculate Customer Lifetime Value (LTV)
At best Conversion Rates & Cost Per Acquisition optimize for the short term. Lifetime Value (LTV) computation identifies optimal acquisition cost and marketing channels.
Deep dive: Cancellation rate in SaaS business models
“Cancellation rate” and its cousin LTV is either the #1 or #2 most important metric for every business with recurring revenue (second *perhaps* only to new customer acquisition). Here I…
Pump up your customer lifetime value (LTV) with email remarketing
A series of practical examples to increase your average revenue per customer with email remarketing. This also increases customer lifetime value (LTV).