Influencers deliver ROI as marketers embrace them as business partners
Pandemic created an environment to ‘superpower’ the use of creators
The Rise and Fall of the Social Media Influencer
Social media influencers were once a great way for brands to build presence on new platforms. Now they've turned into sales pitches that customers ignore.
How To Work With Influencers Through Email Marketing
We will also a brief explanation of influencer marketing, the types of influencers, the benefits of running influencer marketing campaigns, and how to find the right influencers for your brand.
The Influencer Marketing Funnel [Infographic]
Any marketing tactic, medium, or strategy you use must align with a greater marketing mindset that includes a mix –…
The use of influencers in marketing is widespread, with close to three-quarters of marketers saying they will dedicate a portion of their budget to influencer marketing this year. And, a large majority (86%) of enterprise marketers are taking influencer marketing a step further and enabling shoppability as part of the content, per a report [download… Read More »
Litmus - ClickZ
Litmus provides the leading email workflow and collaboration solution for marketers to work more efficiently, catch costly errors & boost ROI.
Micro-influencers remain the most popular type of influencers for marketers to work with. Some 9 in 10 marketers surveyed for a recent report [download page] from Linqia say they want to work with micro-influencers (those with 5K to 100K followers) this year, up from a leading 77% who said the same last year. The proportion… Read More »
Influencers are popular with members of Gen Z, according to a recent report [download page] from GWI. The report reveals that 28% of young adults (ages 16-23) across the globe follow influencers on social media. Millennials aren’t far behind, with almost 1 in 4 (23% of) adults ages 24-37 following influencers. Most influencer followers are… Read More »
The Real Value Of Influencer Collaborations? Think Long Term
Nowadays, the word "influencer" is part of most people's vernacular. Ten years ago, however, this wasn't the case. Influencer collaborations as a marketing vehicle have skyrocketed over the last decade, primarily because it plays heavily on the age-old tactic of word-of-mouth marketing.
How influencer marketing is creating the new shop window - and how retailers must react - Marketing Tech News
Bricks-and-mortar retail has had a horrid 12 months. Although restrictions are now being lifted and we’re starting to see a glimmer of the much-vaunted economic bounce back, there is still a lot of uncertainty. Big questions remain around whether we will ever see a return to how things were before the pandemic in terms of... Read more »
Influencers are creating million-dollar incomes selling their expertise
More and more digital creatives with large audiences — from YouTubers to bloggers to podcasters — are launching cohort-based group courses.
Inside Google Marketing: How we (finally) proved the value of influencer marketing
Google’s Official Digital Marketing Publication. These four points outline the value of influencer marketing and long form content.