"Growth Hackers" cartoon | Marketoonist | Tom Fishburne
There's a growing movement in Silicon Valley to replace "Marketers" with a new position called "Growth Hackers". Some are claiming that startups should eliminate their marketing teams altogether.
"Creative Review" cartoon | Marketoonist | Tom Fishburne
How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in
"Marketing Technobabble" cartoon | Marketoonist | Tom Fishburne
Marketers can go a little trademark crazy. Sometimes we focus so much on the trademarked features of a product that we lose sight of the actual consumer need.
"Product Placement" cartoon | Marketoonist | Tom Fishburne
Product placement has been around since the early days of entertainment, but it feels like we're in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment
Marketing Week | marketing news, opinion, trends and jobs
Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.
"Multi-Screen Marketing" cartoon | Marketoonist | Tom Fishburne
Arguably the biggest shift in consumer behavior in the last few years has been the explosion of devices and the number of screens in a consumer's life. That has a major impact on media consumption and
Marketoonist on digital advertising and media transparency
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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