"Product Placement" cartoon | Marketoonist | Tom Fishburne
Product placement has been around since the early days of entertainment, but it feels like we're in an awkward adolescent period, weird growth spurts and all. As the entire nature of entertainment shifts and watchers can more easily tune out commercial breaks, marketers are leaping head-first into the shows themselves.
"Creative Review" cartoon | Marketoonist | Tom Fishburne
How we review creative is as valuable a part of the creative process as the creative itself. Yet the creative review is often overlooked and frequently misunderstood. The most talented designers in the world will create mediocre work if the creative process is managed in a mediocre way.