SaaS: How to Automagically Prevent Non-Payer Churn
SaaS non-payers are the cruelest joke in our industry. Many businesses choose a recurring billing or subscription billing model because they won't have to deal with things like collections. Unfortunately, payment problems are all too common in SaaS. "Unintentional churn is surprisingly common and one of the more preventable issues
How an $11B SaaS Company Measures Churn by @ttunguz
As I prepared the S-1 analysis for ServiceNow, the third largest public SaaS company in the world, I came across a section in their latest annual report called Key Factors Affecting Our Performance in which the company describes the two ways they evaluate churn. One is common, but another is unusual. Below I’ve quoted their definitions. Upsell rate. To grow our business it is important for us to generate additional sales from existing customers, which we refer to as our upsell rate.
MRR Churn: Calculating and Reducing MRR Churn Rate for SaaS
MRR Churn threatens your Monthly Recurring Revenue by destroying your MRR momentum. To be successful (and emulate the most successful SaaS businesses in the world) you must calculate and optimize MRR Churn correctly.