Insights From The World Of Business

Collection by Clive de Freitas

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Clive de Freitas
This Is a Generic Brand Video This Is a Generic. - This Is a Generic Brand Video This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s. Image Film, Authors Purpose, Great Ads, Brand Management, Thats The Way, Inspirational Videos, Video Clip, Stock Market, Stock Footage

This Is a Generic Brand Video, by Dissolve

Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve. This Is a Generic Brand Video is a generic brand video of "T...

The 8 Word Mission Statement for Ad Agency New Business Mission Statement Template, Creating A Mission Statement, Vision Statement, Word Of Mouth, Hilarious, Funny, Design Thinking, Marketing And Advertising, Digital Marketing

mission statement | Marketoonist | Tom Fishburne

There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a book and teaching a UCLA class on the role of purpose and ideals in business. He invited Simon Clift to talk to students last week and probed on the different ideals of two different Unilever brands. Jim asked Simon how he felt about "the juxtaposition of Dove's Brand Ideal of improving women's self esteem with…

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Social Media Humor, Social Media Images, Social Media Tips, Social Networks, Marketing And Advertising, Content Marketing, Internet Marketing, Digital Marketing, What Is Social

"Social Media Monitoring" cartoon | Marketoonist | Tom Fishburne

This cartoon is part of a series I developed with Motista to parody the state of traditional market research. Motista is giving away a signed print of this cartoon to the first five readers who share a comment or suggest a cartoon idea at the Motista blog.

A guide on how to brief your ad agency. Advertising is expensive and it's important to get the brief right. Here's how to write a client brief. Social Media Marketing Agency, Marketing Communications, Mobile Marketing, Marketing And Advertising, Content Marketing, Internet Marketing, Keynote, The Doctor, Media Influence

creative brief | Marketoonist | Tom Fishburne

Creative briefs may be brief, but often they aren't very creative. Rupal Parekh wrote an AdAge article on poor creative briefs last week: "Marketers, Quit Blaming Your Agency -- It's Yo

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Viral Marketing, Mobile Marketing, Business Marketing, Internet Marketing, Digital Marketing, Social Business, Business Tips, Social Media Roi, Le Social

friends, fans, and followers | Marketoonist | Tom Fishburne

In the social media bandwagon, brands place a lot of emphasis on the absolute number of friends, fans, and followers. They treat that number as a proxy for how well the brand is reaching its audience. The assumption is the bigger the number, the more effective the outreach. Six years ago, Häagen-Dazs followed a consumer landgrab strategy with a loyalty program that aimed to build a 500,000 member database of "loyalists". The focus was on quantity, not quality, and the tactics to grow the…

Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. Guerilla Marketing, Marketing Quotes, The Marketing, Inbound Marketing, Marketing Digital, Business Marketing, Content Marketing, Social Media Marketing, Online Marketing

evolution of marketing | Marketoonist | Tom Fishburne

This cartoon was inspired by a question from Jackie Huba and Ben McConnell. Jackie and Ben are interviewing me as part of the Post2Post blogging book tour I'm doing this week. They asked: "

Good tips on finding my target market for my doula business Finance Jobs, Finance Quotes, Finance Blog, Dave Ramsey, Frugal, Manager Humor, Doula Business, Blogging, Market Research

"Target Market" cartoon | Marketoonist | Tom Fishburne

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented that too many brands were targeted to "women, ages 25-49, with a pulse".

Creative director, which type are you? Marketing Presentation, Presentation Design, Entourage, Art Director, Creative Director, Marketing Channel, Brand Campaign, Entrepreneur Inspiration, Content Marketing

the 8 types of creative directors | Marketoonist | Tom Fishburne

I've been really fortunate to have worked mostly with Creative Directors in "The Genius" camp. But, I couldn't resist poking a little fun at some of the other archetypes. This cart

The Rosetta Stone of Brand Management? Number Cruncher, Always Late, Brand Management, Of Brand, A Funny, Insight, Toms, Branding, Thoughts

the 8 types of brand managers | Marketoonist | Tom Fishburne

Marketoonist Cartoon

Brand loyalty can be pretty fickle. Marketers often overestimate the motivations of their brand loyalists and how prominent their brands are in their consumers' lives. Fabulous Quotes, Great Quotes, My Dad, Mom And Dad, Brand Positioning Statement, Business Cartoons, Work Humor, The Funny, Insight

inside the mind of the consumer | Marketoonist | Tom Fishburne

This is on a similar theme as an earlier cartoon I drew in July. I have to remind myself sometimes that my brand is not the most important thing in a target consumer's life. I think a lot of bran

Too many clients chase that mythical brand butterfly. Finance Jobs, Finance Quotes, Free Planner Pages, Student Memes, Brand Architecture, Financial Peace, Brand Management, Business Photos, Branding

brand butterfly | Marketoonist | Tom Fishburne

Every brand has some form of a brand butterfly, whether they call it a brand onion, a brand architecture, a brand key, a brand pyramid, a brand d.n.a, or a brand unicorn. It's the one-page bluepr

 i never thought of my job as . it is so much cooler now! Focus Group, Think Of Me, Market Research, My Job, Get In Shape, Theater, Insight, Mystery, Believe

mystery focus group theater 3,000 | Marketoonist | Tom Fishburne

Marketoonist Cartoon

Use of focus groups. Source: In their continuing series on "Hell in Business," brand expert David Brier and cartoonist Tom Fishburne shed light on the dangers that. Disruptive Innovation, Business Innovation, Steve Jobs Apple, Guy Kawasaki, Brand Expert, Focus Group, Serious Business, Creativity And Innovation, Market Research

all-knowing focus group | Marketoonist | Tom Fishburne

Henry Ford famously said, "if I'd asked customers what they wanted, they would have said 'a faster horse'". Many businesses treat focus groups as prophetic. Whether looking fo

Storytelling was still a fringe concept in marketing as recently as six years ago. Using LinkedIn data, we’ve pieced together the story behind the rise of storytelling in a year that transformed marketing: Business Storytelling, Digital Storytelling, Content Marketing, Social Media Marketing, Inbound Marketing, Online Marketing, Marketing Innovation, Marketing Branding, Brand Story

brand storytelling | Marketoonist | Tom Fishburne

Most brand storytelling wouldn't pass the bedtime story test. Yet there's never been a greater time for brands that can tell a story well. Content marketing is rapidly becoming a key plank o

Have you heard about “Big-Data”? Big-data is the new black in enterprises today. Companies are investing huge resources in big-data to determine its impact and to leverage it. Why Architecture, Serious Business, Brand Management, Laugh At Yourself, Safe For Work, Social Marketing, Big Data, Perspective, Insight

managing the brand | Marketoonist | Tom Fishburne

In the last two weeks, there's been a lot of chatter about the role of the "brand manager" and marketing organizations generally, after Jack Neff at Ad Age previewed a Forrester researc

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