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Insights From The World Of Business

Collection by Clive de Freitas

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Clive de Freitas
This Is a Generic Brand Video This Is a Generic. - This Is a Generic Brand Video This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise, it’s. Image Film, Authors Purpose, Great Ads, Brand Management, Inspirational Videos, Stock Market, Inspire Me, Things To Sell, Stock Footage

This Is a Generic Brand Video, by Dissolve

Winner of the 2015 Shorty Award for Best in B2B. Made entirely with stock footage from Dissolve.This Is a Generic Brand Video is a generic brand video of "Th...

The 8 Word Mission Statement for Ad Agency New Business Mission Statement Template, Creating A Mission Statement, Vision Statement Examples, Systems Thinking, Design Thinking, Leadership, Train, How To Plan, Words

mission statement | Marketoonist | Tom Fishburne

There's an interesting disagreement between Jim Stengel and Simon Clift, former CMOs of P&G and Unilever: "Who is Right: P&G or Unilever?". Jim is in the process of writing a bo

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Social Media Humor, Social Media Images, Social Media Tips, Social Networks, Content Marketing, Internet Marketing, Marketing And Advertising, Social Media Marketing, Digital Marketing

"Social Media Monitoring" cartoon | Marketoonist | Tom Fishburne

This cartoon is part of a series I developed with Motista to parody the state of traditional market research. Motista is giving away a signed print of this cartoon to the first five readers who share

Marketoonist is the thought bubble of Tom Fishburne. Marketing cartoons, content marketing with a sense of humor, keynote speaking. Viral Marketing, Mobile Marketing, Business Marketing, Internet Marketing, Digital Marketing, Social Business, Business Tips, Social Media Roi, Le Social

friends, fans, and followers | Marketoonist | Tom Fishburne

In the social media bandwagon, brands place a lot of emphasis on the absolute number of friends, fans, and followers. They treat that number as a proxy for how well the brand is reaching its audience.

A guide on how to brief your ad agency. Advertising is expensive and it's important to get the brief right. Here's how to write a client brief. Social Media Marketing Agency, Marketing Communications, Mobile Marketing, Content Marketing, Internet Marketing, Digital Marketing, Advertising Agency, Keynote, The Doctor

creative brief | Marketoonist | Tom Fishburne

Creative briefs may be brief, but often they aren't very creative. Rupal Parekh wrote an AdAge article on poor creative briefs last week: "Marketers, Quit Blaming Your Agency -- It's Yo

Word-of-mouth marketing is the most powerful tool for reaching customers. And word-of-mouth marketing has progressed aggressively thanks to social media. Guerilla Marketing, Marketing Quotes, Inbound Marketing, Business Marketing, Content Marketing, Online Marketing, Social Media Marketing, Marketing Branding, Marketing Ideas

evolution of marketing | Marketoonist | Tom Fishburne

This cartoon was inspired by a question from Jackie Huba and Ben McConnell. Jackie and Ben are interviewing me as part of the Post2Post blogging book tour I'm doing this week. They asked: "

Good tips on finding my target market for my doula business Finance Jobs, Finance Quotes, Finance Blog, Dave Ramsey, Frugal, Manager Humor, Doula Business, Blogging, Finance Organization

"Target Market" cartoon | Marketoonist | Tom Fishburne

In marketing, one size does not fit all. One size fits none. Many brands try to be all things to all people. General Mills CMO Mark Addicks once commented that too many brands were targeted to "women,

Creative director, which type are you? Marketing Presentation, Presentation Design, Entourage, Art Director, Creative Director, Brand Campaign, Marketing Channel, Entrepreneur Inspiration, Archetypes

the 8 types of creative directors | Marketoonist | Tom Fishburne

I've been really fortunate to have worked mostly with Creative Directors in "The Genius" camp. But, I couldn't resist poking a little fun at some of the other archetypes. This cart

The Rosetta Stone of Brand Management? Number Cruncher, Brand Management, Of Brand, A Funny, Things To Think About, Insight, Toms, Branding, Thoughts

the 8 types of brand managers | Marketoonist | Tom Fishburne

Marketoonist Cartoon

Too many clients chase that mythical brand butterfly. Finance Jobs, Finance Quotes, Free Planner Pages, Manager Humor, Brand Architecture, Student Memes, Ads Creative, Brand Management, Business Photos

brand butterfly | Marketoonist | Tom Fishburne

Every brand has some form of a brand butterfly, whether they call it a brand onion, a brand architecture, a brand key, a brand pyramid, a brand d.n.a, or a brand unicorn. It's the one-page bluepr

Brand loyalty can be pretty fickle. Marketers often overestimate the motivations of their brand loyalists and how prominent their brands are in their consumers' lives. Fabulous Quotes, Great Quotes, My Dad, Mom And Dad, Brand Positioning Statement, Business Cartoons, Target Audience, Work Humor, The Funny

inside the mind of the consumer | Marketoonist | Tom Fishburne

This is on a similar theme as an earlier cartoon I drew in July. I have to remind myself sometimes that my brand is not the most important thing in a target consumer's life. I think a lot of bran

 i never thought of my job as . it is so much cooler now! Focus Group, Think Of Me, Market Research, My Job, Get In Shape, Theater, Insight, Mystery, Believe

mystery focus group theater 3,000 | Marketoonist | Tom Fishburne

Marketoonist Cartoon

Use of focus groups. Source: In their continuing series on "Hell in Business," brand expert David Brier and cartoonist Tom Fishburne shed light on the dangers that. Disruptive Innovation, Business Innovation, Steve Jobs Apple, Guy Kawasaki, Brand Expert, Focus Group, Serious Business, Star Wars Collection, Market Research

all-knowing focus group | Marketoonist | Tom Fishburne

Henry Ford famously said, "if I'd asked customers what they wanted, they would have said 'a faster horse'". Many businesses treat focus groups as prophetic. Whether looking fo

Storytelling was still a fringe concept in marketing as recently as six years ago. Using LinkedIn data, we’ve pieced together the story behind the rise of storytelling in a year that transformed marketing: Business Storytelling, Digital Storytelling, Content Marketing, Social Media Marketing, Inbound Marketing, Online Marketing, Marketing Innovation, Marketing Branding, La Red

brand storytelling | Marketoonist | Tom Fishburne

Most brand storytelling wouldn't pass the bedtime story test. Yet there's never been a greater time for brands that can tell a story well. Content marketing is rapidly becoming a key plank o

Have you heard about “Big-Data”? Big-data is the new black in enterprises today. Companies are investing huge resources in big-data to determine its impact and to leverage it. Why Architecture, Serious Business, Brand Management, Laugh At Yourself, Safe For Work, Social Marketing, Big Data, Perspective, Insight

managing the brand | Marketoonist | Tom Fishburne

In the last two weeks, there's been a lot of chatter about the role of the "brand manager" and marketing organizations generally, after Jack Neff at Ad Age previewed a Forrester researc