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What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack
As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their high-expectation customer — and optimal position in the market.
P&G's Marc Pritchard On Avoiding The 'Crap Trap' In Advertising
P&G discovered that they were spending too much time on the measurement of advertising versus its quality. Debates about measurement are not going to make crappy advertising better, warned Pritchard.
Digital Marketing Glossary 101: Words You Wanted to Know About but Were Too Afraid to Ask
What was programmatic yesterday is not the programmatic of today or tomorrow. See a cheat sheet of what to know as a digital marketer on the way to 2020.
Ignore the Human Element of Marketing at Your Own Peril
Product positioning? Selling propositions? Talk-at-consumer promos? That's so 2011. This is about tapping into the Human Element.
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind [Al Ries, Jack Trout, Philip Kotler] on Amazon.com. *FREE* shipping on qualifying offers. Positioning: The Battle for Your Mind
How Eventbrite Built and Scaled Their Marketing Organization
Get the inside story on how one the most popular event platforms built the marketing machine that fueled their growth.
6 Things I Wish Someone Had Told Me Before I Built A Marketing Department
Previously, I had dabbled in email marketing and web design before doing a bit of communications and branding for a nonprofit, and then I took a job as a social media marketing consultant.