How Brightspark Does Buyer Personas
How Brightspark Does Buyer Personas You’ve probably heard a lot about buyer personas for B2B marketing. Or customer focused marketing? Persona Marketing.
Content Marketer: 8 Metrics to Conquer Fear of Measurement
With so many metrics for content marketing and even more tools to measure them, how do you know what to do? This framework covers eight types of metrics. It’s broken down by channel, so you can get specific examples of each metric.
Understand How Buyers Buy: Marketing With the 'Buying Center' Concept [Infographic]
Marketing Strategy - Market segmentation and customer insights are only part of what you need to enter the competitive market. You need to take your marketing to the next level.
What Will Content Marketing Look Like in 2014? [Infographic]
Content - The forecast for content marketing in 2014 includes higher quality of content, multiscreen marketing, and bigger budgets. How does your content marketing compare with those predictions?
5 Habits of Successful Content Marketers, New Research
Read the latest research and learn the five new trends that show exactly what the most effective B2B content marketers are doing.
Infograhpic on the Top Trends that will Shape Digital Marketing
An infographic about the top trends; content marketing, mobile optimization, conversion rate optimization; that are defining digital marketing today and are li…
The Evolution of Modern Marketing Automation [Infographic]
General Management - To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.