Infographic: The importance of social media in e-commerce
According to a new infographic from MobStac, four in 10 social media users have purchased an item in-store or online after sharing it on Twitter, Facebook or Pinterest.
10 interesting digital marketing stats we've seen this week – Econsultancy
What's the greatest Valentine's Day gift a person could ask for? Why, it's a round up of digital marketing stats of course. This week it includes click-and-collect, second screening, loyalty apps, Google+, UX testing and Facebook's relationship with TV. And for more digital marketing stats, check out our Internet Statistics Compendium.
7 Ecommerce Design Trends for 2014 | Practical Ecommerce
As more online retailers seek to provide a good mobile shopping experience, expect to see a significant number of site redesigns in 2014. These redesigned
Report: Facebook Still Dominates Social Sharing, But Pinterest Is Now Tops For E-commerce
Gigya, a social customer management and tools company, has released its most recent social sharing report which contains some eye-opening information. The
Tracking the KPIs of Social Media
Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers, its value isn't always commensurate with the effort required and even when it is, it's tough to prove that point to clients or executives asking for justification.
Calculate Social Media ROI with Ignite Social Media's Purchase Equivalency Calculator
As a social media agency, we’ve been thinking about social media ROI for five years. It’s a complex question, made more complex by the fact that many companies cannot draw a direct line…
Learn How to Measure the ROI of Social Media | Social-Business-Marketing
Radian6 conducted a Webinar with Dr. Natalie Petouhoff (@drnatalie - http://bit.ly/H7pYHm ) which proved to be a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only UCLA's Director and Professor of the Social Enterprise Executive Education courses, a consultant and analyst — she’s a compelling storyteller, too!Wondering if your social media initiative is providing value to your organization?Knowing how to calculate social media ROI is not always obvious…