How to Write a Blog Post: A Step-by-Step Guide [+ Free Blog Post Templates]
"Waiting around for inspiration to strike is a notoriously ineffective strategy. The only thing that actually works is sitting your butt down in the chair and getting started. But you can make it easy on yourself. Create a list of topic ideas and keep adding to it. Ask for topic ideas from everyone you can think of, inside and outside your company. Start with a post for each FAQ about your business. Check out your competitors’ blogs to find out what they write about." - Beth Dunn #blogfor30
How to measure B2B content marketing: 3 keys to understanding what's working - Brainrider
One of the most challenging aspects of content marketing is prioritizing where you should spend your limited time and budget to get the most bang for your buck (or ROI, for those who like the fancy acronyms). By implementing these 3 simple B2B content marketing measurement tips, you’ll gain valuable insight into which content marketing ... read more »
Characteristics of an effective B2B website - Brainrider
Visitors go to your B2B website because they believe you have information relevant to what they’re looking for, so it’s important to meet their needs and not lose their interest. To help, we’ve created this short presentation outlining the characteristics of an effective B2B website. Characteristics of an effective B2B website from Brainrider Knowledge Marketing Group ... read more »
B2B SEO Strategy: Targeting Buyer Intent - Brainrider
B2B SEO strategy and targeting B2B buyer intent can a challenge. This article takes a look at recent best practice in order to provide some practical tips.
Planning for marketing automation success: 5 tips for better results - Brainrider
Marketing automation software is becoming increasingly popular with B2B companies of all sizes. While currently 53% of Fortune 500 companies are using it, interest is also growing among small and medium-sized companies with 91% of buyers considering a marketing automation solution for the first time. Despite the increasingly widespread use of marketing automation, many companies ... read more »
6 Tips For Building Out Your B2B Blogging Strategy - Brainrider
As you start to build out a B2B blogging strategy for your company, here are some criteria to consider, ensuring your blog is adding value to your overall marketing strategy. 1. Define your blog’s objective Is it mostly about generating traffic to your blog? Is it about filtering those leads and driving qualified traffic ... read more »
Outsourcing Marketing: a Quick Guide for B2B Marketers - Brainrider
Outsourcing marketing can be both a strategic and tactical decision for B2B marketers. This practical guide looks at 5 factors to consider when outsourcing marketing. Website design, content creation, advertising, email campaigns, social media, SEO, reporting results, scoring, and grading, all these B2B marketing activities — while critically important – take lots of resources and …
Repurposing content into slideshows and infographics - Brainrider
People remember 83% of what they learn visually. In this slideshow we’ll share useful tips on repurposing content into infographics and slideshows.
Using B2B Video to Impact the Buyer’s Decision Process - Brainrider
Last week, our team attended Vidyard’s Video Space Camp and got the opportunity to learn more about how to power engagement, generate more leads, and drive more sales with video. This event got us thinking in-depth about our own best practices for B2B video and how we can use it guide prospects through the buyer’s decision ... read more »
B2B Purchase Process Data for 2013
A practical look at how to understand & apply recent B2B purchase process research to your day to day B2B technology, software, or service marketing.
Pinterest for B2B: What You Need to Know - Brainrider
Wondering where to start with Pinterest for B2B? We’ve compiled a list of Pinterest best practices, advice, and some helpful business examples.