Quick Guide to Facebook Offline Conversions
Learn how to set up Facebook's Offline Conversions, which allow you to connect your CRM, POS, or call center system to your Facebook ad campaigns.
Why does Facebook ads data not match Google Analytics data? | State of Digital
Often the data in your Facebook ad campaigns doesn't match your Google Analytics data. Tara West looks at the reasons for the discrepancy and offers fixes.
The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
In our State of Social Media report [https://buffer.com/resources/social-media-2016/], eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. [https://www.fastcompany.com/3057024/fast-feed/mark-zuckerberg-soon-the-majority-of-content-we-consume-will-be-video] Twitter has recently relaunched Vine as a…
How to Set Up Google Analytics Goals for Facebook Ads : Social Media Examiner
Not sure you trust Facebook's ad metrics? Discover how to use Google Analytics goals to measure conversions from your Facebook ads.
Home - Christopher S. Penn - Marketing Data Science Keynote Speaker
In this video tutorial, learn how to set up returning visitors tracking, then analyze where those visitors come from, and how to advertise to them.
4 solutions to dial in your Facebook attribution
If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.