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Collection by Ashworth Creative

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Ashworth Creative
Marketing & Advertising
Social Media
Design
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Marketing & Advertising

Assess your Marketing ROI in Under 3 Minutes - Ashworth Creative Churn Rate, Marketing And Advertising, Digital Marketing, Measurable Goals, Book Subscription, Online Campaign, Web Analytics, Google Ads

Assess Your Marketing ROI in Under 3 Minutes Using 3 Simple Charts

An effective marketing agency should act as a partner, helping clients streamline marketing initiatives and plan effective strategies for growth. Even so, it’s not always easy for agencies to communicate value to clients. In this post, we review how agencies (or marketing departments) can demonstrate the success of their various digital marketing initiatives with a few simple charts. #marketingandadvertising #marketing #digitalmarketing #marketingagency #marketingroi #roi…

Trademark: What is it and do I need one? Brand Names And Logos, Do You Need, Goods And Services, Posts, Learning, Creative, Blog, Design, Messages

Do you need a trademark?

A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. A trademark protects brand names and logos used on goods and services. So, do you think you need one?

Logo, identity and brand all sound like they could be the same thing, right? Think of it this way … Brand Identity, Branding, Store Layout, Email Signatures, Initials Logo, Different, Brand You, New Product, Layout Design

Logo, Identity & Brand, What's the Difference?

Logo, identity and brand all sound like they could be the same thing, right? Wrong. Think of it this way – your logo is comparable to your name, your identity is like your personality, and your brand is the way people view you. When all of these elements are combined together, they form the building blocks to begin marketing your company.

9 Ways To Make Content Mobile-Friendly - Ashworth Creative Google S, Keep In Mind, You Videos, 5 Seconds, Search Engine, Content Marketing, Breakup, Insight, Infographic

9 Ways to Make Content Mobile-Friendly

According to Google’s Think Insights, if a user is frustrated with the experience they’re having on your mobile website and content, there’s a 61% chance they’ll leave and try a different website – within 5 seconds. Also, in terms of sales, a user is 67% were more likely to buy a product after a positive mobile experience. #content #marketing #mobilefriendly

The process of finding a new healthcare provider – from research to discovery to booking that first appointment - is called the patient journey. Reputation Management, Management Company, News Health, Health Care, Healthcare Website, Eye Exam, Appointments, Content Marketing, Discovery

The Digital Patient Journey

The process of finding a new healthcare provider – from research to discovery to booking that first appointment - is called the patient journey. This journey has increasingly become digitized thanks to the Internet and the ubiquity of smartphones as a tool to research just about everything in our lives. In our latest blog post, we review the importance of content marketing in the context of building awareness about your practice beyond your website and how this can help attract new patients.

Healthcare providers need to provide timely, relevant, and search-engine-friendly content or they risk not being part of the patient journey. Medical Websites, Keyword Planner, Business Pages, Search Engine Optimization, Platforms, Turning, Seo, Health Care, Blogging

A Guide to SEO for Medical Websites

Americans are increasingly turning to online platforms to help them understand and manage their health. Healthcare providers need to provide timely, relevant, and search-engine-friendly content or they risk not being part of the patient journey at all. Our latest blog post summarizes how medical practices, providers and groups can optimize their websites for search engines.

Find out how to avoid marketing mistakes and how digital, social, advertising and PR should work together as a powerful marketing machine. The Marketing, Online Marketing, Stuff To Do, Strong, Social Media, Age, Posts, Learning, Google

The Do's and Don'ts of Marketing

In the new age of social media and endless Google algorithm changes that put just about everyone on edge, a strong online presence has evolved within the marketing machine. Here is the issue: many of us believe that your online presence stands on its own, and treat it as such. Well, it doesn’t!

We are in the era of content marketing - where information that’s valuable to the consumer is presented in new, interesting and deeply engaging ways. Although content is king, it’s not all just words. Make It Work, Content Marketing, King, Posts, Messages, Inbound Marketing

Creating Content that Increases Viewership

We are in the era of content marketing - where information that’s valuable to the consumer is presented in new, interesting and deeply engaging ways. Although content is king, it’s not all just words.

Advertising and marketing copy must be well written in order to be read. It is not just a lump of content, nor is it one step up from Lorem ipsum. Copy can be an art form. Copywriting, First Step, Lorem Ipsum, Advertising, Posts, Content, Marketing, Learning, Business

How to Write Engaging Content

Advertising and marketing copy must be well written in order to be read. It is not just a lump of content, nor is it one step up from Lorem ipsum. Copy can be an art form. #advertising #marketing #copywriting #engagingcontent #writing #blogideas

Organic search is an important referral source for many businesses, accounting for of total organic traffic in Incorporating search engine optimization (SEO) into your digital marketing strategy is as important today as it was twenty years ago. Feeling Discouraged, Sustainable Tourism, Shake It Off, Digital Marketing Strategy, Search Engine Optimization, Better Life, The Secret, Seo, Blogging

Do backlinks still matter?

Organic search is an important referral source for many businesses, accounting for 94% of total organic traffic in 2017. Incorporating search engine optimization (SEO) into your digital marketing strategy is as important today as it was twenty years ago. #blogging #backlinks #webdesign #seo #ashworthcreative

Advertising is constantly changing, and so it should! It keeps us engaged and excited to continually discovering new ways to help our clients spread the word about their goods and services. Making Decisions, Decision Making, Lean Enterprise, Advertising Agency, Goods And Services, Small Groups, Night Time, Closer, Evolution

The Evolution of Advertising Agencies

Nowadays, with so much incredible technology in everyone’s hands, advertising is a much leaner enterprise. Unless there is an in-house creative team, it tends to be a smaller group of people making decisions. With savvy online content creators having access to data research which is better parsed and displayed, clients themselves are more knowledgeable about their markets and are paying closer attention to the competitive landscape.

How to Attract Employees Who Think Like Entrepreneurs - Ashworth Creative What It Takes, Attraction, Entrepreneur, Success, Strong, How To Get, Posts, Learning, Business

How to Attract Employees Who Think Like Entrepreneurs

"From the get-go, success was our agenda, but we determined to pursue it on our own terms. As entrepreneurs, we thought outside of the box–taking calculated risks and learning how to be scrappy. But most of all, we knew that advancing our business meant building a strong team. At the center of this were employees that knew what it took to get us from where we were to where we needed to be."

With social media and other platforms you may use to promote our business, do you really still even need a website? Leadership Articles, Do You Really, Press Release, Your Message, Public Relations, Free Photos, Investing, Advertising, Social Media

Are Websites Worth the Investment?

A company website should be the destination where all other advertising, public relations, and social media is pointed. Whether you use Facebook, LinkedIn, Instagram, radio, print, trade shows or publish white papers, press releases or thought leadership articles, you should be directing leads to your website, the primary place where you have the power to control your message.

Social Media

It's 2019 - social media is now a necessary tool businesses are using to establish themselves in the market. If you're a new business or are unsure of how to align your business on social media, read on! Twitter T, Word Of Mouth Marketing, Thought Process, Make It Work, Instagram Tips, Social Media Tips, You Nailed It, Blogging, How Are You Feeling

Properly Aligning Your Business in the Realm of Social Media

It's 2019 - social media is now a necessary tool businesses are using to establish themselves in the market. If you're a new business or are unsure of how to align your business on social media, read on!

Pinterest has become the place to share and organize everything from home ideas to life hacks, and a thousand things in between. With more than half of brand engagement being done by users rather than the brands themselves, it’s a fantastic way to engage with the masses and get the word out about your growing company. Hometown Show, People Use You, Most Popular Boards, Interactive Board, Popular Quotes, Word Out, Graphic Design Inspiration, Getting To Know

7 Essential Pinterest Boards for Every Brand

Pinterest has become the place to share and organize everything from home ideas to life hacks, and a thousand things in between. With more than half of brand engagement being done by users rather than the brands themselves, it’s a fantastic way to engage with the masses and get the word out about your growing company.

What makes content evergreen? Evergreen, Posts, Content, Writing, Create, Blog, How To Make, Messages, Blogging

What Makes Content Evergreen?

It may be tempting to create buzz-worthy, trendy content to catch the attention of fickle consumers, but content that’s written to capitalize on passing fads quickly loses its value and relevance. Creating high-quality evergreen content is an excellent way to demonstrate your expertise on a given topic and it very rarely (if ever) needs to be updated.

Design

In order to be a good graphic designer, you have to know the differences between the most popular Adobe programs and when is the best time to use each program. What Is Adobe Illustrator, Map Artwork, Adobe Indesign, Graphic Designers, Page Design, Booklet, Purpose, Presentation, Things To Come

How do Adobe InDesign and Adobe Illustrator differ?

There are so many programs out there for graphic designers to use but the three most popular are Photoshop, InDesign and Illustrator. In order to be a good graphic designer, you have to know the differences between the three and when is the best time to use each program. For the purpose of this blog, we will mainly be focusing on InDesign and Illustrator.

Avoid Designer's Block and Get Inspired Every Day - Ashworth Creative Victorian Era Dresses, You Better Work, Busy City, School S, I Win, Book Authors, Listening To Music, Comebacks, I Am Awesome

Avoid Designer’s Block and Get Inspired Every Day

With the Internet, getting inspired is pretty easy these days. Sites like Pinterest and Instagram are full of visuals that can ignite the flame for design. If you don’t want your eyes glued to a computer screen all day, we can suggest some ‘old-school’ ways of getting inspired.

6 Elements that Make a Great Graphic Designer - Ashworth Creative Easel, Art World, Bedside, Creativity, Sleep, Posts, Graphic Design, Lifestyle, Learning

6 Elements that Make a Great Graphic Designer

Design is a specific lifestyle that can only be lived by a true artist who lives and breathes in a world of art and creativity. Not to say you must sleep with an easel at your bedside, but achieving the title of a “great graphic designer” does involves a certain dedication and power of mind.

The Best File Type for Various Design Work - Ashworth Creative Type Design, Your Design, Web Design, Graphic Design, How To Pronounce Gif, Social Media Buttons, Image File Formats, Sleepless Nights, You Working

The best file types for design work

Your design work is worth saving properly – You pour your heart and soul into it, slave over it, and do all that you can to make sure it’s perfect. However, that perfection can sometimes be ruined by saving your work in the wrong way and degrading its quality. #design #graphicdesign #webdesign #marketing #designtips

What is the Difference between CMYK and RGB Colors? Different, Posts, Learning, Medium, Colors, Creative, Blog, Design, Art

CMYK vs RGB

CMYK and RGB colors render differently depending on which medium they are used for, whether it be on the web or in print.

Other Pins

Assess your Marketing ROI in Under 3 Minutes - Ashworth Creative Churn Rate, Marketing And Advertising, Digital Marketing, Measurable Goals, Book Subscription, Online Campaign, Web Analytics, Google Ads

Assess Your Marketing ROI in Under 3 Minutes Using 3 Simple Charts

An effective marketing agency should act as a partner, helping clients streamline marketing initiatives and plan effective strategies for growth. Even so, it’s not always easy for agencies to communicate value to clients. In this post, we review how agencies (or marketing departments) can demonstrate the success of their various digital marketing initiatives with a few simple charts. #marketingandadvertising #marketing #digitalmarketing #marketingagency #marketingroi #roi…

In order to be a good graphic designer, you have to know the differences between the most popular Adobe programs and when is the best time to use each program. What Is Adobe Illustrator, Map Artwork, Adobe Indesign, Graphic Designers, Page Design, Booklet, Purpose, Presentation, Things To Come

How do Adobe InDesign and Adobe Illustrator differ?

There are so many programs out there for graphic designers to use but the three most popular are Photoshop, InDesign and Illustrator. In order to be a good graphic designer, you have to know the differences between the three and when is the best time to use each program. For the purpose of this blog, we will mainly be focusing on InDesign and Illustrator.

It's 2019 - social media is now a necessary tool businesses are using to establish themselves in the market. If you're a new business or are unsure of how to align your business on social media, read on! Twitter T, Word Of Mouth Marketing, Thought Process, Make It Work, Instagram Tips, Social Media Tips, You Nailed It, Blogging, How Are You Feeling

Properly Aligning Your Business in the Realm of Social Media

It's 2019 - social media is now a necessary tool businesses are using to establish themselves in the market. If you're a new business or are unsure of how to align your business on social media, read on!

Trademark: What is it and do I need one? Brand Names And Logos, Do You Need, Goods And Services, Posts, Learning, Creative, Blog, Design, Messages

Do you need a trademark?

A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. A trademark protects brand names and logos used on goods and services. So, do you think you need one?

Logo, identity and brand all sound like they could be the same thing, right? Think of it this way … Brand Identity, Branding, Store Layout, Email Signatures, Initials Logo, Different, Brand You, New Product, Layout Design

Logo, Identity & Brand, What's the Difference?

Logo, identity and brand all sound like they could be the same thing, right? Wrong. Think of it this way – your logo is comparable to your name, your identity is like your personality, and your brand is the way people view you. When all of these elements are combined together, they form the building blocks to begin marketing your company.

Pinterest has become the place to share and organize everything from home ideas to life hacks, and a thousand things in between. With more than half of brand engagement being done by users rather than the brands themselves, it’s a fantastic way to engage with the masses and get the word out about your growing company. Hometown Show, People Use You, Most Popular Boards, Interactive Board, Popular Quotes, Word Out, Graphic Design Inspiration, Getting To Know

7 Essential Pinterest Boards for Every Brand

Pinterest has become the place to share and organize everything from home ideas to life hacks, and a thousand things in between. With more than half of brand engagement being done by users rather than the brands themselves, it’s a fantastic way to engage with the masses and get the word out about your growing company.

9 Ways To Make Content Mobile-Friendly - Ashworth Creative Google S, Keep In Mind, You Videos, 5 Seconds, Search Engine, Content Marketing, Breakup, Insight, Infographic

9 Ways to Make Content Mobile-Friendly

According to Google’s Think Insights, if a user is frustrated with the experience they’re having on your mobile website and content, there’s a 61% chance they’ll leave and try a different website – within 5 seconds. Also, in terms of sales, a user is 67% were more likely to buy a product after a positive mobile experience. #content #marketing #mobilefriendly

Avoid Designer's Block and Get Inspired Every Day - Ashworth Creative Victorian Era Dresses, You Better Work, Busy City, School S, I Win, Book Authors, Listening To Music, Comebacks, I Am Awesome

Avoid Designer’s Block and Get Inspired Every Day

With the Internet, getting inspired is pretty easy these days. Sites like Pinterest and Instagram are full of visuals that can ignite the flame for design. If you don’t want your eyes glued to a computer screen all day, we can suggest some ‘old-school’ ways of getting inspired.

The process of finding a new healthcare provider – from research to discovery to booking that first appointment - is called the patient journey. Reputation Management, Management Company, News Health, Health Care, Healthcare Website, Eye Exam, Appointments, Content Marketing, Discovery

The Digital Patient Journey

The process of finding a new healthcare provider – from research to discovery to booking that first appointment - is called the patient journey. This journey has increasingly become digitized thanks to the Internet and the ubiquity of smartphones as a tool to research just about everything in our lives. In our latest blog post, we review the importance of content marketing in the context of building awareness about your practice beyond your website and how this can help attract new patients.

6 Elements that Make a Great Graphic Designer - Ashworth Creative Easel, Art World, Bedside, Creativity, Sleep, Posts, Graphic Design, Lifestyle, Learning

6 Elements that Make a Great Graphic Designer

Design is a specific lifestyle that can only be lived by a true artist who lives and breathes in a world of art and creativity. Not to say you must sleep with an easel at your bedside, but achieving the title of a “great graphic designer” does involves a certain dedication and power of mind.

Healthcare providers need to provide timely, relevant, and search-engine-friendly content or they risk not being part of the patient journey. Medical Websites, Keyword Planner, Business Pages, Search Engine Optimization, Platforms, Turning, Seo, Health Care, Blogging

A Guide to SEO for Medical Websites

Americans are increasingly turning to online platforms to help them understand and manage their health. Healthcare providers need to provide timely, relevant, and search-engine-friendly content or they risk not being part of the patient journey at all. Our latest blog post summarizes how medical practices, providers and groups can optimize their websites for search engines.

The Best File Type for Various Design Work - Ashworth Creative Type Design, Your Design, Web Design, Graphic Design, How To Pronounce Gif, Social Media Buttons, Image File Formats, Sleepless Nights, You Working

The best file types for design work

Your design work is worth saving properly – You pour your heart and soul into it, slave over it, and do all that you can to make sure it’s perfect. However, that perfection can sometimes be ruined by saving your work in the wrong way and degrading its quality. #design #graphicdesign #webdesign #marketing #designtips

A TV interview doesn't have to be all that terrifying. It can, believe it or not, be really invigorating! As with anything else, confidence and preparation go a long way. Fly Away Hair, Say What, Do Your Best, All You Can, Body Language, Be Yourself Quotes, Awkward, Knowing You, Acting

Interviewing for TV: Tips & Tricks

A TV interview doesn’t have to be all that terrifying. It can, believe it or not, be really invigorating! As with anything else, confidence and preparation go a long way. So ask yourself a number of questions to prepare: How should I dress? How should I act? What should I (and shouldn’t I) say? What do I do after the interview is over?

Find out how to avoid marketing mistakes and how digital, social, advertising and PR should work together as a powerful marketing machine. The Marketing, Online Marketing, Stuff To Do, Strong, Social Media, Age, Posts, Learning, Google

The Do's and Don'ts of Marketing

In the new age of social media and endless Google algorithm changes that put just about everyone on edge, a strong online presence has evolved within the marketing machine. Here is the issue: many of us believe that your online presence stands on its own, and treat it as such. Well, it doesn’t!

We are in the era of content marketing - where information that’s valuable to the consumer is presented in new, interesting and deeply engaging ways. Although content is king, it’s not all just words. Make It Work, Content Marketing, King, Posts, Messages, Inbound Marketing

Creating Content that Increases Viewership

We are in the era of content marketing - where information that’s valuable to the consumer is presented in new, interesting and deeply engaging ways. Although content is king, it’s not all just words.

Advertising and marketing copy must be well written in order to be read. It is not just a lump of content, nor is it one step up from Lorem ipsum. Copy can be an art form. Copywriting, First Step, Lorem Ipsum, Advertising, Posts, Content, Marketing, Learning, Business

How to Write Engaging Content

Advertising and marketing copy must be well written in order to be read. It is not just a lump of content, nor is it one step up from Lorem ipsum. Copy can be an art form. #advertising #marketing #copywriting #engagingcontent #writing #blogideas