How To Calculate Lifetime Value - The Infographic
One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (LTV) of a customer. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing budget.
Beyond AdWords: Demand Side Platforms Explained
Deep insight into the differences between Google AdWords and Demand Side Platforms (DSPs), focusing purely on the display advertising perspective.
Content Analytics for Web, Mobile, & More
Parse.ly is the comprehensive content analytics platform for web, mobile, and other channels. Over 400 companies use Parse.ly to set content strategy, increase key metrics like user engagement, retention, and conversion, and ultimately deliver better content experiences.