10 trends that reshaped digital marketing in 2013
Because digital marketing is still young, new trends emerge constantly. Here are a few that prove the industry is heading into adulthood.
Sales and Marketing Data As Likely To Be Deemed "Dirty" As "Clean" - Marketing Charts
The marketing landscape is changing, and marketers are well aware that data analysis skills are becoming increasingly important. But the ability to extract and act upon relevant insights depends on the health of the data itself – the old garbage in, garbage out adage. And once again, research suggests that marketers’ data hygiene isn’t optimal.… Read More »
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Does Salesforce.com Have An Analytics Gap? - InformationWeek
Salesforce.com spent $2.5 billion to buy ExactTarget to strengthen its analytics capabilities, so don't expect it to do another pricey acquisition.
Digital marketing activity rising yet skills and metrics remain a challenge
Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.
3 Paid Search Trends to Watch for in 2014 - ClickZ
Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?
Digital Marketing Blog - Econsultancy
If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results.
Big Data Can Help Marketers Unlock Up To $200 Billion
Effective use of big data in marketing can increase a company's return on investment by 10-20%, data from consulting firm McKinsey finds.
A Physicist’s Approach to Marketing - ClickZ
While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.
Online Marketing Metrics (ROI Calculations)
Online marketing metrics describes key basic marketing ROI calculations every marketer should know such as CPA, CPL, CPM etc; with some practical examples.
Telstra's four Ps of marketing analytics
Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.
Using Proxy Metrics As KPIs? Learn The Myths & Limitations
There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However,