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Marketing Metrics

Collection by Anduro Marketing


Web analytics, social media, web 2.0, mobile technology and other digital channels have opened the data floodgates but what does it all mean? This course will give you a framework for how to set-up, monitor, and measure the results of a digital media strategy or an integrated marketing campaign, digital or traditional, from beginning to end. Learn important skills for research and analysis, and explore a variety of marketing metrics and measurement tools available for measuring your return-on-in

Anduro Marketing
The ROI We’ve All Been Waiting for: Overcoming the Marketing Attribution Problem Web Analytics, Mobile Technology, The Marketing, Digital Media, Waiting, Learning, Studying, Teaching, Onderwijs

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The ROI We’ve All Been Waiting for: Overcoming the Marketing Attribution Problem

Report: Desktop Ad Spending Will Peak in 2014 Social Media Statistics, Social Media Marketing Agency, Digital Media Marketing, Digital Marketing Strategy, Online Marketing, Display Banners, Display Ads, Search Ads, Mobile Advertising

10 trends that reshaped digital marketing in 2013

Because digital marketing is still young, new trends emerge constantly. Here are a few that prove the industry is heading into adulthood.

Marketing Data Survey: just of executives rate their sales and marketing data as being clean or very clean Marketing Data, Sales And Marketing, Data Science, Computer Science, Web Analytics, Chart, Cleaning, Home Cleaning, Computer Technology

Sales and Marketing Data As Likely To Be Deemed "Dirty" As "Clean" - Marketing Charts

The marketing landscape is changing, and marketers are well aware that data analysis skills are becoming increasingly important. But the ability to extract and act upon relevant insights depends on the health of the data itself – the old garbage in, garbage out adage. And once again, research suggests that marketers’ data hygiene isn’t optimal.… Read More »

The Darlings of Dashboards Business Dashboard, Web Analytics, Business Intelligence, 50 Shades Of Grey, Dashboards, Data Visualization, Bullet, Marketing, Charts


Our blog posts are your resource for inspiration, information, and ideas to help you achieve your business intelligence goals. Our blogs cover topics from Embedded BI to Data Visualizations and everything in between.

Instead of relying on a few hotshots, take a collaborative approach to developing analytic assets and sharing valuable data across the enterprise. Enterprise Application, Web Analytics, Mobile Technology, Business Intelligence, Free Tips, Leadership, Insight, Management, Marketing

Does Salesforce.com Have An Analytics Gap? - InformationWeek

Salesforce.com spent $2.5 billion to buy ExactTarget to strengthen its analytics capabilities, so don't expect it to do another pricey acquisition.

Digital Marketing Company In Bangalore, India: DigiMark Agency is one of the Best Digital Marketing companies in Bangalore. Ranked among the Top digital marketing agencies in Bangalore. Digital Marketing Strategy, Digital Marketing Trends, Marketing Words, Marketing Plan, Content Marketing, Social Media Marketing, Marketing Training, Business Marketing, Seo Training

Digital marketing activity rising yet skills and metrics remain a challenge

Senior marketers may have their heads around digital marketing, but unless they invest in better training for junior staff and stronger metrics, they won’t get the most out of these new channels, an analyst claims.

Macy’s Gives Busy Mobile Consumers Scan and Shop Technology - ClickZ Search Trends, Web Analytics, Mobile Technology, Mobile Application, Social Media, Advertising, Branding, Marketing, Watch

3 Paid Search Trends to Watch for in 2014 - ClickZ

Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?

The latest global digital marketing and ecommerce insights you need to know, from Econsultancy's award-winning analysts and experts. Marketing Dashboard, Digital Marketing, Web Analytics, Mobile Technology, Digital Media, Insight, Social Media, Learning, Blog

Digital Marketing Blog - Econsultancy

If you follow marketing and digital related blogs and news sites, then it won’t come as a surprise to you that marketing professionals and CMOs are expected to show how activity achieves business results.

Effective use of big data in marketing can increase a company's return on investment by data from consulting firm McKinsey finds. Problem Set, Web Analytics, Complex Systems, Big Data, Data Visualization, Make More Money, People, Marketing, Canning

Big Data Can Help Marketers Unlock Up To $200 Billion

Effective use of big data in marketing can increase a company's return on investment by 10-20%, data from consulting firm McKinsey finds.

A Physicist’s Approach to Marketing - ClickZ Cute Images, Bing Images, Clip Art Pictures, Web Analytics, Physicist, Jon Miller, Teaching, Marketing, Balls

A Physicist’s Approach to Marketing - ClickZ

While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.

Online marketing metrics describes key basic marketing ROI calculations every marketer should know such as CPA, CPL, CPM etc; Social Media Digital Marketing, Online Marketing, Campaign Manager, Web Analytics, Make It Rain, Mobile Technology, Digital Media, Learning, Studying

Online Marketing Metrics (ROI Calculations)

Online marketing metrics describes key basic marketing ROI calculations every marketer should know such as CPA, CPL, CPM etc; with some practical examples.

We're a Web Design & Digital Marketing Solution, driven to get your company next level online. You get strategy, design, development & marketing all under one roof in New York & New Jersey. Inbound Marketing, Marketing Online, Content Marketing, Internet Marketing, Affiliate Marketing, Marketing Communications, Online Advertising, Mobile Marketing, Facebook Marketing

Telstra's four Ps of marketing analytics

Organisations looking to employ marketing analytics should secure stakeholder buy-in upfront and strive for a standardised approach to Return on Marketing Investment (ROMI) if they wish to be truly effective.

Using Proxy Metrics As KPIs? Learn The Myths & Limitations - Marketing Land Social Media Digital Marketing, Web Analytics, Marketing Channel, Mobile Technology, Digital Media, Learning, Studying, Teaching, Onderwijs

Using Proxy Metrics As KPIs? Learn The Myths & Limitations

There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However,